Let Toys Be Toys campaign is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Find out more about the Let Toys Be Toys campaign.

Let’s Play Outside! – Let Toys Be Toys Gift Guide

Children learn through playing and often love nothing more than exploring the freedom of the great outdoors, developing healthy bodies and a spirit of adventure along the way.  The following toys can all be played with outside and offer something a bit different to children who might seem like they already have a full toy-box.

All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right.

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Books for Young Children – Let Toys Be Toys Gift Guide

Who doesn’t love the gleam and smell of a freshly unwrapped book? We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Toys for under £10 – Let Toys Be Toys gift guide

Avoiding gender stereotypes doesn’t need to be expensive. Check out our guide to great gifts and stocking fillers, from £1.50 – £10.

All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right. Read more…

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Early Learning – Let Toys Be Toys gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

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Arts & crafts – Let Toys Be Toys gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

Take our toy shop survey Read more…

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Why we partnered with the UK SAYS NO MORE campaign

Let Toys Be Toys recently agreed to partner with UK SAYS NO MORE – a national campaign to raise awareness to end domestic violence and sexual assault. The NO MORE campaign started in the United States and launched in the UK earlier this year, overseen by London-based charity Hestia.

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Campaign supporters

Take a look at some of the support the Let Toys Be Toys campaign has received from the worlds of media, science and politics.

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Setting the children free: parenting without stereotypes

When Rebecca Asher was researching her book Man Up, she found one message consistently came through loud and clear: the commonalities between boys and girls far outweigh the differences. She outlines for Let Toys Be Toys how the way we raise children and the gender stereotypes we bring to our parenting create and magnify any differences between the sexes.

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I have never put much store by parenting manuals. Eight years into my career as a parent, I have turned to them on only a handful of occasions. Yet at the same time I have always been baffled by folksy advice to ‘rely on my maternal instinct’. I am not convinced that I have that instinct – maternal, parental, call it what you will. I love my children but I don’t believe that this love translates into always knowing exactly how best to meet their needs. Read more…

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Book review: Man Up, by Rebecca Asher

Rebecca Asher has charted the one-dimensional view of boys and men throughout their lives, from ‘boys are like dogs’ to teenage troublemakers to non-communicative breadwinner and on to isolated older men in her latest book, Man Up: Boys, Men and Breaking the Male Rules. 

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