Let Toys Be Toys campaign is asking the toy and publishing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Find out more about the Let Toys Be Toys campaign.

Cartoon picture of a row of people dressed for different jobs.

Tackling gender stereotyping through language and literacy

The National Literacy Trust has teamed up with Let Toys Be Toys and created a poster for teachers with top tips to challenge gender stereotyping through literacy, language and play in the classroom

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Packaging for Mattel Creatable World dolls, showing the doll with a range of hairstyles and outfits.

Creatable World – is this the doll we’ve been waiting for?

Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan Perryman and her children take a look – has a major manufacturer really dared to rewrite the toy marketing script?

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Our four asks of toy manufacturers presented graphically.

Dear toy manufacturers… #Just4Asks

We’re calling on toy manufacturers to market toys in a more inclusive way. Here’s what we’d love to see:

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Gendered marketing and the environment: more consumption, more resources, more waste, more pollution, more CO2

Toys, gender stereotypes, and our planet

There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? For World Environment Day, Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.

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Young man speaking, standing in front of a screen displaying an image with toys arranged on a plate, with text above reading 'Play is food for the mind - variety matters'

Stereotype-busting campaigns from rising young marketers

Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys Be Toys acted as client for the annual Ad Venture student competition.

Congratulations to the winning Team Eden of Sup de Pub in Paris, whose winning proposal ‘You are what you play’ impressed the judges with its unified, and highly-translatable campaign concept, and mix of easily achievable and more ambitious ideas.

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Football fun – Let Toys Be Toys Gift Guide

The excitement around the Women’s World Cup shows that football fun isn’t just for boys. Check out some great toys and books that footy fans – both girls and boys – will love. Link to the BBC Sport 2019 Wall Chart also included below!

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Tackling gender stereotypes in early childhood: Let Toys Be Toys joins expert commission

We’re delighted to be taking part in the Commission on Gender Stereotypes in Early Childhood, launched this week by gender equality campaigning charity The Fawcett Society.

Chaired by the Director of the UCL Institute of Education, Professor Becky Francis and Chair of the All Party Parliamentary Group on Fatherhood, Rt Hon David Lammy MP the commission will bring together experts in parenting, education, and the commercial sector as well as campaigners committed to tackling gender stereotypes, including representatives of the National Education Union, National Childbirth Trust, Usborne Books, Muslim Women’s Network, as well as Let Toys Be Toys. Read more…

Dear retailers - Let Toys Be Toys four asks of retailers presented graphically.

Dear toy retailers… #Just4Asks

Let Toys Be Toys is calling on the toy industry to market toys in a more inclusive way. Here’s what we’d love to see from retailers in their catalogues and promotional material:

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Let Toys Be Toys 2018 Silliness Awards

maths times tables gender stereotypes primary school ofstedSo folks, it’s nearly 2019 and there’s no doubt that lots of progress has been made in terms of fewer products on the shelves labelled ‘boys’ or ‘girls’. But we still get sent plenty of examples of gender stereotyping and unnecessary labelling and, in time-honoured fashion, we take this opportunity to look back, not so much in anger, but in disappointment at the silliest examples to come our way in the past couple of years.

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Let Toys Be Toys – Early Learning gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

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