Toys for under £10 – Let Toys Be Toys gift guide

Avoiding gender stereotypes doesn’t need to be expensive. Check out our guide to great gifts and stocking fillers, from £1.45 – £10.

All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right.

Plan Toys Walking Cups


Little adventurers will have fun with these eco-friendly walking cups, which help develop balance and co-ordination.

Recommended age 3+

£8.95 from Babi Pur

Fair Trade Doll

Made in Sri Lanka by Fair Trade Co-operatives, these hand-woven dolls reflect the multi-cultural society in which our children are growing up in.

Suitable from birth.

£8.99 from Rachel’s Toyshop


Pet Corner Game

A non-fiction game that encourages children to consider the needs of others while teaching them how to look after a variety of different animals.

£9.99 from Child’s Play

It’s Okay To Be Different


It’s Okay to Be Different cleverly delivers the important messages of acceptance, understanding and confidence in an accessible, child-friendly format featuring Todd Parr’s trademark bold, bright colours and silly scenes. Targeted to young children first beginning to read, this book will inspire kids to celebrate their individuality through acceptance of others and self-confidence.

£7.99 from Bookmarks

 Wooden Bow and Arrow set


This wooden bow and arrows set comprises a bow and three arrows with a card target. The bow measures approximately 53 cm and the arrows approximately 30 cm.

£1.45 from Blue Frog Toys

Hedgehog Jigsaw

A colourful addition to any toy box, this hedgehog not only acts as a puzzle but aids in the teaching of the number 1 to 5. The chunky pieces mean that it is a suitable for younger children but can also be enjoyed by those that are slightly older. Kids will develop their sorting skills and analytical minds with this product.

£7.00 from One World Shop



These rainbow striped wooden maracas are a fantastic introduction to making music, percussion and rhythm.

£7.00 from Wood & Wonder

Crazy Aaron’s Thinking Putty – Christmas Icicle mini


Christmas is coming and it’s going to glow in the dark! This icicle putty is part of the Christmas range, and children will love the way it moves, glows in the dark, and its fascinating texture.

Recommended age: 6+

£2.99 from Whirligig

Nanoblock Big Ben




Nanoblocks are unique tiny-sized building blocks which allow you to construct amazingly detailed and realistic three dimensional creations, like this mini Big Ben. Nanoblocks will help your child develop planning skills, and encourage creative play.

£9.95 from Toys Will Be Toys




Beatrix Potter Colouring Book

Rediscover the charm of the World of Beatrix Potter with this enchanting colouring book filled with all your favourite characters. With beautiful pages to colour, this charming colouring book is the perfect gift for any Beatrix Potter fan.

£9.99 from Blue Frog Toys

Let Toys Be Toys gift guides

For more stereotype-free shopping, check out our Toymark directory of great inclusive retailers, read our other Gift guides, or come on over to Pinterest to see over 100 more brilliant, stereotype-free toys.


  1. You should have a wider range of toys and ones for older children

  2. Gulay

    Love the suggestions however I would love for toys and ideas for a 7+ month old as I am sick of seeing pink and gender specific toys!

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