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All posts by jess
New research released this week by the Observer newspaper shows how picture books present children a worryingly lopsided view of the world: with males outnumbering females 2:1 among significant speaking characters, and male villains in 89% of books with ‘baddies’. Jess Day takes a look at the results.
The Observer’s research looked at 2017’s 100 top selling picture books: non-human characters (animals and monsters) were nearly twice as likely to be male, while you were twenty times more likely to come across an all-male book, than an all-female book.
Despite a few positive signs, our new research shows that the promotional images used in toy catalogues represent children’s play along highly stereotyped lines, with only a handful of boys shown with dolls, and boys four times as likely to be seen playing with cars or other vehicles.
There’s been a lot of media attention to John Lewis’ announcement of a commitment to avoid gender stereotypes – here’s our take.
Our new resource for parents and workers in early years settings offers a range of ways to challenge stereotypes with younger children.
We’ve created a printable poster to go with the materials – with thanks to illustrator Leighton Noyes for kind permission to use the image. Read more…