- About the Campaign
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Further resources and information
- Parents – raising an issue with school
All posts by jess
Our new resource for parents and workers in early years settings offers a range of ways to challenge stereotypes with younger children.
We’ve created a printable poster to go with the materials – with thanks to illustrator Leighton Noyes for kind permission to use the image. Read more…
We’re looking forward to tonight’s BBC2 documentary ‘No more boys and girls’. Here’s why we wish they’d picked another title.
Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender stereotypes in advertising. Read more…
Our new research shows that the promotional images used in toy catalogues fall back on the same old tired stereotypes, with only a handful of boys shown with dolls, and girls accounting for just 11% of the children shown with cars or other vehicles. Read more…
Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose their interests for themselves?
Our research this year shows that retailers have made big strides forward in letting toys be toys, with boy/girl signage on the way out, and more imaginative adverts and promotional imagery. It’s another picture from toy manufacturers, whose packaging, ads and catalogue images still rely on stereotypes.
Take a look at some of the support the Let Toys Be Toys campaign has received from the worlds of media, science and politics.
The recent White House conference examining the issue of gender in children’s media and toys shows how the issue is being taken seriously. Sociologist Dr Elizabeth Sweet, who presented her research at the event, shares her perspective on the day.
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing.
It’s that wonderful time of the year, when the toy industry goes into overdrive trying to convince children which toys they desperately need Santa to drop down the chimney. But many of Santa’s surprises will have been produced and promoted in the belief that boys and girls should have different toys and should be targeted separately. ‘Tis the season for excessively stereotypical selling practices.