- About the Campaign
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Further resources and information
- Parents – raising an issue with school
All posts by jess
Hai Tiet is the man behind US online toy retailer Woozy Moo, but his background isn’t in the toy industry. He explains why he thinks running an inclusive toy store is an important way to combat gender inequality.
I was walking down the halls of Afghanistan’s Ministry of Higher Education with a colleague when she told me that she was looking for the women’s restroom, but a ministry official said there were none. There were none because, the official said: “Women using restrooms is disgusting.” Read more…
Campaigner Jess Day looks at the links between toy marketing and children’s media, and why discussion of how girls are represented in media needs to talk about boys too.
The Women’s World Cup kicks off in Canada this weekend, proving that football fun isn’t just for the boys. Check out some great toys and books that footy fans – boys and girls – will love.
Princess or Pirate? Deborah Nicholls-Lee looks at the pink-blue divide in the children’s party market and asks why shops seem to think boys and girls aren’t friends?
We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards.
The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and initiatives with an outstanding impact on the field of online advocacy, online fundraising, or both. The winner receives a cash donation of £1000 from Care2. Read more…
Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book fairs. Read their response, and find out what Els and her friends have to say. Read more…
This Star Wars Day (May the Fourth…) lifelong Star Wars fan and stay-at-home-Dad-blogger Simon Ragoonanan senses a disturbance in the force, and asks… where are all the women?
When I was a child in the seventies, the first fellow Star Wars fan I knew was a girl who lived round the corner. Together, we played with our Star Wars toys and her way into it was her beloved Princess Leia figure. There wasn’t anything odd about a boy and girl playing together, let alone a girl being into Star Wars. Read more…
Following a petition from 8-year-old Els, Scholastic has become the ninth UK publisher to agree to drop ‘for girls’ and ‘for boys’ labels from books.
Els has written to Scholastic asking them to stop stocking books labelled ‘for boys’ or ‘for girls’ in the book fairs that regularly visit the school. Says Els in her letter, “No books should be ‘for boys’ or ‘for girls’… Books should be for everyone and we all like different things.” She gathered support from friends at school, getting over 80 signatures for her petition. Read more…