All posts by Joanne

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The Entertainer to take down gendered signage by Xmas 2013

After meeting today with senior management from The Entertainer, Let Toys Be Toys can announce that the major UK toy retailer has committed to take down the in-store signage which currently categorises toys according to gender.

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Why does the toy industry think boys don’t cook?

In the adult world we’re accustomed to seeing male chefs, hairdressers and fashion designers. So why does the toy industry consistently market toys related to cooking, beauty or fashion to girls only?
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