All posts by Rebecca

Let Toys Be Toys shop

New Let Toys Be Toys Shop

We’re delighted to launch the new Let Toys Be Toys online shop with a range of products: clothing for children and grown-ups, badges, bags, mugs and more.

Two original designs are available: the familiar Let Toys Be Toys logo, and also a new design created especially for the campaign, by artist Squid. We love the designs and hope you do too.  Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

The Let Toys Be Toys 2013 Silliness Awards

It’s been a busy year at Let Toys Be Toys, full of tweeting & posting, organising events & meeting nice people, with the odd nerve-wracking radio appearance thrown in.

But amongst all that serious stuff there’s been a lot of silliness.  During our forays into the gendered world of the toy industry we’ve come up against some gems of utter daftness, from pointlessly pinkified pens to insults that liken us to both Hitler and Marx in one fell swoop.  We felt that such silliness should not go unrewarded.  So we decided to honour it with the <drum roll please>

Let Toys Be Toys  2013 Silliness Awards…  Read more…

ELC kitchen

10 great toy ovens for boys and girls

Kitchens make wonderful toys; pretend play of all types stokes the imagination, is brilliant fun and great for children’s development.

Some shops seem to think cooking is not for boys however, and that girls must have pink at all times. Escape the stereotypes with our quick guide to great toy kitchens

Read more…

Press Release: Grass Roots Campaign Let Toys Be Toys Wins Marketing Award

Let Toys Be Toys Wins Progressive Preschool Marketing Award. Read more…

Let Toys Be Toys campaigners receive the Progressive Preschool Magazine Marketing Award

Let Toys Be Toys Wins Progressive Preschool Marketing Award

We are delighted to announce that Let Toys Be Toys has won the Progressive Preschool 2013 Marketing Award for our campaign against sexism in toy retail. Read more…

Press Release: Debenhams drops “girls” and “boys” signs after pressure from Let Toys Be Toys

High street chain Debenhams this week announced it would be removing all “girls” and “boys” signage from their toy departments. The statement comes after a sustained campaign Read more…

Debenhams to Drop “Boys” and “Girls” Signs

boys sign debenhamsWe’re celebrating tonight as Debenhams have agreed to remove all ‘boys’ and ‘girls’ signs from their toy sections. Read more…

sid sloane

CBeebies Sid to present Let Toys Be Toys “Toymark” to Brighton Toyshop

Children’s TV personality Sid Sloane will join shoppers and campaigners in Brighton next week to present local toy shop Whirligig with the first ever Toymark.

Toymark is the new best practice scheme from Let Toys Be Toys Read more…

Toys “R” Us agrees to drop ‘boys’ and ‘girls’ toy labelling

Press Release

Toy retail giant Toys “R” Us today committed to being more inclusive it its marketing of toys to girls and boys. This announcement follows a meeting on Friday between Toys “R” Us UK board members and Let Toys Be Toys, Read more…