All posts by Tessa

Let Toys Be Toys 2018 Silliness Awards

maths times tables gender stereotypes primary school ofstedSo folks, it’s nearly 2019 and there’s no doubt that lots of progress has been made in terms of fewer products on the shelves labelled ‘boys’ or ‘girls’. But we still get sent plenty of examples of gender stereotyping and unnecessary labelling and, in time-honoured fashion, we take this opportunity to look back, not so much in anger, but in disappointment at the silliest examples to come our way in the past couple of years.

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Let Toys Be Toys – Early Learning gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

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Books for Young Children – Let Toys Be Toys Gift Guide

We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Great gifts to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial awareness and critical thinking.

We’ve chosen a range of toys and books to help curious children everywhere develop an interest in science and discovery.

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Let Toys Be Toys Arts and Crafts gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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Toymark turns 5!

2018 marks the five year anniversary of the Let Toys Be Toys Toymark – our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage. Over 50 retailers throughout the UK have received our award since 2013.  Read what some of our retailers have shared about winning the award.

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Whirligig Toys becomes first multi-branch winner of the Toymark award

On the fifth anniversary of the launch of the Toymark scheme, Whirligig Toys has been awarded with the 2018 badge for good practice for all four locations of their shop, making them the first multi-shop recipient of the award.

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Hachette is eleventh UK publisher to #LetBooksBeBooks

UK children’s books publisher Hachette is the eleventh publisher to confirm that it will “let books be books” and ditch the gender labels on its book covers

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The Let Toys Be Toys 2016 Silliness Awards

To say 2016 has been a turbulent year is something of an understatement, but we at Let Toys Be Toys have been able to take heart from successes including  Buster Books becoming the 10th publisher to agree to #LetBooksBeBooks back in January, and being awarded the BRIO Prize in February in recognition of our work for the benefit and development of children and young people. Most encouragingly of all, our research at the end of this year found that boy/girl signage in the toy aisles seems to be well on the way out. We’ve also had plenty of media coverage and ever more engagement from our fantastic supporters. So in a nod to everyone who has tweeted us and contacted us with pictures and stories of sexist and stereotyped toys, we bring you our annual silliness awards…

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Magazines that kids 8+ will love

A magazine subscription is a great gift that will keep giving all year round, but many, if not most of the children’s magazines on the shelves fall back on tired old pink/sparkly and blue/camo stereotypes. We’ve picked out a few publications which appeal to boys and girls with different interests.

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