All posts by Tessa

Football fun – Let Toys Be Toys Gift Guide

The excitement around the Women’s World Cup shows that football fun isn’t just for boys. Check out some great toys and books that footy fans – both girls and boys – will love. Link to the BBC Sport 2019 Wall Chart also included below!

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Gendered marketing and the environment: more consumption, more resources, more waste, more pollution, more CO2

Toys, gender stereotypes, and our planet

There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? For World Environment Day, Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.

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Let Toys Be Toys 2018 Silliness Awards

maths times tables gender stereotypes primary school ofstedSo folks, it’s nearly 2019 and there’s no doubt that lots of progress has been made in terms of fewer products on the shelves labelled ‘boys’ or ‘girls’. But we still get sent plenty of examples of gender stereotyping and unnecessary labelling and, in time-honoured fashion, we take this opportunity to look back, not so much in anger, but in disappointment at the silliest examples to come our way in the past couple of years.

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Let Toys Be Toys – Early Learning gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

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Books for Young Children – Let Toys Be Toys Gift Guide

We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Great gifts to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial awareness and critical thinking.

We’ve chosen a range of toys and books to help curious children everywhere develop an interest in science and discovery.

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Let Toys Be Toys Arts and Crafts gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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Toymark turns 5!

2018 marks the five year anniversary of the Let Toys Be Toys Toymark – our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage. Over 50 retailers throughout the UK have received our award since 2013.  Read what some of our retailers have shared about winning the award.

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Whirligig Toys becomes first multi-branch winner of the Toymark award

On the fifth anniversary of the launch of the Toymark scheme, Whirligig Toys has been awarded with the 2018 badge for good practice for all four locations of their shop, making them the first multi-shop recipient of the award.

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Hachette is eleventh UK publisher to #LetBooksBeBooks

UK children’s books publisher Hachette is the eleventh publisher to confirm that it will “let books be books” and ditch the gender labels on its book covers

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