All posts by Tessa

News From Nowhere Toymark gift guide let books be books

Books for Young Children – Let Toys Be Toys Gift Guide

We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Imagination play – Let Toys Be Toys Gift Guide on dolls and soft toys

Soft toys and dolls are wonderful for stoking the imagination, exploring caring themes, and make lovely play companions. This guide contains some highlights from some of our Toymark shops – retailers who been awarded our good practice for their inclusive marketing to all children. For a full list of recommended retailers, visit our Toymark directory.

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Blast off! Let Toys Be Toys Space Gift Guide

Blast off! Let Toys Be Toys Space Toymark gift guideCheck out this great range of space themed books and toys, with items suitable for babies, older kids and all those in-between. All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the retailers marketing inclusively to all kids, minus the gender stereotypes.

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Cartoon picture of a row of people dressed for different jobs.

Tackling gender stereotyping through language and literacy

The National Literacy Trust has teamed up with Let Toys Be Toys and created a poster for teachers with top tips to challenge gender stereotyping through literacy, language and play in the classroom

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Gendered marketing and the environment: more consumption, more resources, more waste, more pollution, more CO2

Toys, gender stereotypes, and our planet

There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? For World Environment Day, Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.

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Football fun – Let Toys Be Toys Gift Guide

The excitement around the Women’s World Cup shows that football fun isn’t just for boys. Check out some great toys and books that footy fans – both girls and boys – will love. Link to the BBC Sport 2019 Wall Chart also included below!

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Let Toys Be Toys 2018 Silliness Awards

maths times tables gender stereotypes primary school ofstedSo folks, it’s nearly 2019 and there’s no doubt that lots of progress has been made in terms of fewer products on the shelves labelled ‘boys’ or ‘girls’. But we still get sent plenty of examples of gender stereotyping and unnecessary labelling and, in time-honoured fashion, we take this opportunity to look back, not so much in anger, but in disappointment at the silliest examples to come our way in the past couple of years.

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Great gifts to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial awareness and critical thinking.

We’ve chosen a range of toys and books to help curious children everywhere develop an interest in science and discovery.

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Toymark turns 5!

2018 marks the five year anniversary of the Let Toys Be Toys Toymark – our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage. Over 50 retailers throughout the UK have received our award since 2013.  Read what some of our retailers have shared about winning the award.

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Whirligig Toys becomes first multi-branch winner of the Toymark award

On the fifth anniversary of the launch of the Toymark scheme, Whirligig Toys has been awarded with the 2018 badge for good practice for all four locations of their shop, making them the first multi-shop recipient of the award.

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