All posts by Tessa

The 2014 Let Toys Be Toys Silliness Awards

It’s been another terrific year for the Let Toys Be Toys campaign and our offshoot, Lets Books Be Books, with some notable successes including Usborne and Ladybird Books, not to mention plenty of publicity and media attention.

Nonetheless every day we receive tweets and images from our supporters showing that our work is far from done. So, as last year’s Silliness Awards proved so popular, we have once again reviewed the year to bring you the most nonsensical, convoluted and downright ridiculous examples of gendered marketing that 2014 had to offer.

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My boy and his books

Let Toys Be Toys campaigner Tessa Trabue reflects on what her son loves to read, and asks, if it’s true that many boys won’t read about girls, where are they getting the idea that they shouldn’t? Read more…