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All posts by Tessa
Since we launched our books campaign on World Book Day 2014, ten publishers have agreed to Let Books Be Books. Two years on, who are the publishers still labelling books ‘for girls’ or ‘for boys’?
We are delighted to announce our first brand new Toymark winners of 2016. Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage.
We are pleased to say that UK children’s books publisher, Buster Books, an imprint of Michael O’Mara, has become the tenth publisher since our campaign began to ditch gendered book titles and agree to “let books be books”.
Working on the principle that if you didn’t laugh, you might cry, it’s time to look back in amusement, and indeed some anger, at the worst that’s been thrown at us in terms of tortuously gendered products and sexist shenanigans in 2015.
It’s been another terrific year for the Let Toys Be Toys campaign and our offshoot, Lets Books Be Books, with some notable successes including Usborne and Ladybird Books, not to mention plenty of publicity and media attention.
Nonetheless every day we receive tweets and images from our supporters showing that our work is far from done. So, as last year’s Silliness Awards proved so popular, we have once again reviewed the year to bring you the most nonsensical, convoluted and downright ridiculous examples of gendered marketing that 2014 had to offer.