All posts in Blog

Could a new rule make advertisers dump stereotypes?

The Committee of Advertising Practice (CAP) is consulting on a new rule, aiming to tackle gender stereotyping in advertising. Here’s how we’re planning to respond – you can submit your own thoughts to the consultation until Thursday 26 July (tips below).

The CAP and BCAP codes set out the principles that the Advertising Standards Agency (ASA) uses to judge advertising. Following the ASA’s report last year, which gathered evidence of the damage caused by gender stereotyping, ASA now intends to come up with a workable new rule and supporting guidance to act against ads that cause harm or offence due to stereotyping.

While we welcome the proposed new rule, we feel the proposed supporting guidance can do more to promote better practice. And we recognise that the real solution lies in more creativity from the ad and toy industries. Read more…

Do we need more female villains in books?

Lesson plans – gender bias in children’s books

Recent research found just one female ‘baddie’ in the top one hundred best selling picture books. These ready-to-use lesson plans for World Book Day look at gender bias in children’s books as a way of opening discussion on everyday sexism in books and films.

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Fantastic toys and books to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys are a great way to build skills such as problem solving, spatial awareness and critical thinking.

Of course we all know science is for everyone, but gender bias means STEM toys are often targeted squarely at boys, (or else given a dusting of pink glitter and lipstick as if that’s the only way to get girls interested). We’ve chosen eleven toys and books to help curious children everywhere develop an interest in science and discovery. Read more…

Arts & crafts – Let Toys Be Toys gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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Books for Young Children – Let Toys Be Toys gift guide

We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Hachette is eleventh UK publisher to #LetBooksBeBooks

UK children’s books publisher Hachette is the eleventh publisher to confirm that it will “let books be books” and ditch the gender labels on its book covers

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words used in TV toy ads featuring girls: most prominent words magic, fun, beautiful, princess, glitter, style, hair, sparkle

Tougher guidelines on stereotypes in adverts

Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender stereotypes in advertising. Read more…

Being ManKind: men and boys in the 21st century

Being ManKind wants to reach children and young adults with positive male role models, using their books, lesson plans and workshops. Editor Joe Byrde tells Let Toys Be Toys about their plans and their new kickstarter campaign.

When Dave Chawner, a stand-up comedian, summoned the courage to go to his GP suffering from depression, he never expected to be diagnosed with clinical anorexia.

When Jack Morris left a promising career in the police to stay at home while his wife went out to work, his friends found it difficult to understand such an arrangement. Read more…

Changing our stories to #redrawthebalance

Katrina Encanto is part of the team behind the campaign about gender stereotypes and childhood role models, #redrawthebalance. In this guest blog post she looks at gender bias in media and why lack of representation for women and girls matters.

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Book Review: ‘Testosterone Rex: Unmaking the Myths of our Gendered Minds’

The belief that humans have evolved into two distinct types of people with very different natures – competitive, risk-taking males and gentle, empathic females, is widespread and powerful, but is it true? In her latest popular neuroscience book, Professor Cordelia Fine takes us through the science that led to the idea of ‘Testosterone Rex’.

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