- About Let Toys Be Toys
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Further resources and information
- Parents – raising an issue with school
All posts in Blog
Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose their interests for themselves?
Our research this year shows that retailers have made big strides forward in letting toys be toys, with boy/girl signage on the way out, and more imaginative adverts and promotional imagery. It’s another picture from toy manufacturers, whose packaging, ads and catalogue images still rely on stereotypes.
A magazine subscription is a great gift that will keep giving all year round, but many, if not most of the children’s magazines on the shelves fall back on tired old pink/sparkly and blue/camo stereotypes. We’ve picked out a few publications which appeal to boys and girls with different interests.
Children learn through playing and often love nothing more than exploring the freedom of the great outdoors, developing healthy bodies and a spirit of adventure along the way. The following toys can all be played with outside and offer something a bit different to children who might seem like they already have a full toy-box.
All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right.
Avoiding gender stereotypes doesn’t need to be expensive. Check out our guide to great gifts and stocking fillers, from £1.45 – £10.
All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right. Read more…
Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.
In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.
When Rebecca Asher was researching her book Man Up, she found one message consistently came through loud and clear: the commonalities between boys and girls far outweigh the differences. She outlines for Let Toys Be Toys how the way we raise children and the gender stereotypes we bring to our parenting create and magnify any differences between the sexes.
I have never put much store by parenting manuals. Eight years into my career as a parent, I have turned to them on only a handful of occasions. Yet at the same time I have always been baffled by folksy advice to ‘rely on my maternal instinct’. I am not convinced that I have that instinct – maternal, parental, call it what you will. I love my children but I don’t believe that this love translates into always knowing exactly how best to meet their needs. Read more…