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- Why stereotypes in schools matter
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We’re calling on toy manufacturers to market toys in a more inclusive way. Here’s what we’d love to see:
Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys Be Toys acted as client for the annual Ad Venture student competition.
Congratulations to the winning Team Eden of Sup de Pub in Paris, whose winning proposal ‘You are what you play’ impressed the judges with its unified, and highly-translatable campaign concept, and mix of easily achievable and more ambitious ideas.
We’re delighted to be taking part in the Commission on Gender Stereotypes in Early Childhood, launched this week by gender equality campaigning charity The Fawcett Society.
Chaired by the Director of the UCL Institute of Education, Professor Becky Francis and Chair of the All Party Parliamentary Group on Fatherhood, Rt Hon David Lammy MP the commission will bring together experts in parenting, education, and the commercial sector as well as campaigners committed to tackling gender stereotypes, including representatives of the National Education Union, National Childbirth Trust, Usborne Books, Muslim Women’s Network, as well as Let Toys Be Toys. Read more…
Let Toys Be Toys is calling on the toy industry to market toys in a more inclusive way. Here’s what we’d love to see from retailers in their catalogues and promotional material:
The Committee of Advertising Practice (CAP) is consulting on a new rule, aiming to tackle gender stereotyping in advertising. Here’s how we’re planning to respond – you can submit your own thoughts to the consultation until Thursday 26 July (tips below).
The CAP and BCAP codes set out the principles that the Advertising Standards Agency (ASA) uses to judge advertising. Following the ASA’s report last year, which gathered evidence of the damage caused by gender stereotyping, ASA now intends to come up with a workable new rule and supporting guidance to act against ads that cause harm or offence due to stereotyping.
While we welcome the proposed new rule, we feel the proposed supporting guidance can do more to promote better practice. And we recognise that the real solution lies in more creativity from the ad and toy industries. Read more…