- About Let Toys Be Toys
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Parents – raising an issue with school
All posts in Books campaign news
We are pleased to say that UK children’s books publisher, Buster Books, an imprint of Michael O’Mara, has become the tenth publisher since our campaign began to ditch gendered book titles and agree to “let books be books”.
Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book fairs. Read their response, and find out what Els and her friends have to say. Read more…
Following a petition from 8-year-old Els, Scholastic has become the ninth UK publisher to agree to drop ‘for girls’ and ‘for boys’ labels from books.
Els has written to Scholastic asking them to stop stocking books labelled ‘for boys’ or ‘for girls’ in the book fairs that regularly visit the school. Says Els in her letter, “No books should be ‘for boys’ or ‘for girls’… Books should be for everyone and we all like different things.” She gathered support from friends at school, getting over 80 signatures for her petition. Read more…
Eight-year-old Els was really annoyed to see books labelled ‘for boys’ or ‘for girls’ in the range brought to her school by the regular Scholastic book fair. Annoyed enough to want to write to the publisher, and get her school friends and their grown ups behind her. Read more…
This World Book Day, alongside the Society of Authors we’re asking authors, illustrators and readers to share examples of books they’ve loved and enjoyed that maybe didn’t fit other people’s (or their own!) expectations of what boys and girls, men and women, are ‘supposed’ to like.
Ladybird Books have confirmed they won’t be publishing any more ‘girls’ or ‘boys’ books, bringing the total of publishers who have said they will Let Books Be Books to seven. Read more…
We’re really pleased that Dorling Kindersley, Miles Kelly Books and Chad Valley have all told us that they will not be publishing new titles labelled ‘boys’ or ‘girls’.
Buster Books, the children’s imprint of Michael O’Mara Books, is one of the biggest publishers of gender-labelled children’s titles, including ‘The Big Brilliant Colouring Book for Boys’ and the ‘Big Beautiful Colouring Book for Girls’. We wrote to Michael O’Mara to explain why it’s time to Let Books Be Books, but we haven’t yet had a reply.
Michael O’Mara responded to the launch of the Let Books Be Books campaign in a comment to the Independent back in March, saying that gender-specific titles are ‘easier to sell’. We don’t think profits justify telling children what they should or shouldn’t like. Read more…