- About Let Toys Be Toys
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Parents – raising an issue with school
All posts in Campaign news
We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards.
The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and initiatives with an outstanding impact on the field of online advocacy, online fundraising, or both. The winner receives a cash donation of £1000 from Care2. Read more…
Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book fairs. Read their response, and find out what Els and her friends have to say. Read more…
Following a petition from 8-year-old Els, Scholastic has become the ninth UK publisher to agree to drop ‘for girls’ and ‘for boys’ labels from books.
Els has written to Scholastic asking them to stop stocking books labelled ‘for boys’ or ‘for girls’ in the book fairs that regularly visit the school. Says Els in her letter, “No books should be ‘for boys’ or ‘for girls’… Books should be for everyone and we all like different things.” She gathered support from friends at school, getting over 80 signatures for her petition. Read more…
Eight-year-old Els was really annoyed to see books labelled ‘for boys’ or ‘for girls’ in the range brought to her school by the regular Scholastic book fair. Annoyed enough to want to write to the publisher, and get her school friends and their grown ups behind her. Read more…
We’re delighted to be the proud collective owners of a big brass megaphone today, after our win at last night’s ‘Change Opinion’ awards.
The Let Toys Be Toys campaign came top in the Advocacy category in Westbourne Comms third annual Change Opinion awards night. Read more…
This World Book Day, alongside the Society of Authors we’re asking authors, illustrators and readers to share examples of books they’ve loved and enjoyed that maybe didn’t fit other people’s (or their own!) expectations of what boys and girls, men and women, are ‘supposed’ to like.
Fen Coles of our friends and allies at inclusive booksellers Letterbox Library is running a half-marathon – will you sponsor her, and support our work to challenge stereotypes? Read more…
We posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her mind about choosing a new train set for Christmas. We asked our supporters to share photos, stories and messages to reassure her she really isn’t that unusual.
Turns out, yep, girls really love trains.
No surprise to us, but something the toy industry clearly finds hard to believe. Read more…
We’re pleased to see new signage going up in refitted Toys R Us stores in the UK. Let us know what you’ve seen in stores near you.
In 2013 Let Toys Be Toys met with Toys R Us directors to discuss marketing in a way that includes all children. We were delighted that they committed to drawing up a new set of principles for in-store signage meaning that, in the long term, explicit references to gender will be removed and images will show boys and girls enjoying the same toys. They also promised to consider more inclusive images in their Christmas catalogue. Read more…