“What’s wrong with pink and blue?” Let Toys Be Toys campaigners are often asked this question. Tricia Lowther looks at some of the issues around colour coding.
How can there be anything wrong with pink or blue, aren’t they just colours?
Yes they are, and they are also used as cultural signifiers; codes that mean ‘boy’ or ‘girl’, and are used to segregate children (and sometimes adults) into two distinct groups to be targeted in very different ways. Despite retailers moving away from explicit ‘girls’ and ‘boys’ signs in shops, while we still have pink aisles and blue aisles we still have toys segregated by gender.