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Asda – why are you still using ‘boys’ and ‘girls’ signs?

In the three years that Let Toys Be Toys has been up and running we’ve had an overwhelmingly positive response from retailers. Fourteen major UK retailers, including Tesco and Sainsbury’s, have engaged positively with us and have agreed to remove ‘Girl’ and ‘Boy’ signs from toy aisles. Asda however, has yet to respond.

Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

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Letter to Asda

Asda committed to review their website to market toys in a more inclusive way. We’ve written to them to ask them to take down the ‘boys’ and ‘girls’ signs from stores too.  Read more…

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A great week for Let Toys Be Toys!

Last week saw several major retailers agreeing to make changes to their signs, and let toys be toys for girls AND boys.

Liz Jordan from Let Toys Be Toys said, “It’s been quite a week for changes. It seems like retailers are really starting to take notice.”  Read more…