All posts in Tesco

Only boys were shown playing with Nerf blasters or spy gadgets in the Smyths catalogue

Stereotypes rule in toy catalogues – research findings

Our new research shows that the promotional images used in toy catalogues fall back on the same old tired stereotypes, with only a handful of boys shown with dolls, and girls accounting for just 11% of the children shown with cars or other vehicles. Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

Tesco commit to let toys be toys

Supermarket giant Tesco announced via Twitter that they’re doing the right thing, and removing gender signs from their website, and from all stores. Read more…

Tesco backs down over ‘boys’ chemistry set

The giant supermarket retailer blamed sexist signposting of toys on “consumer research” but finally promised to review the way they categorize their toys, after pressure from Let Toys Be Toys supporters.

Read more…

Tesco backtracks on labelling chemistry set for boys