All posts in The Entertainer

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

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The Entertainer to take down gendered signage by Xmas 2013

After meeting today with senior management from The Entertainer, Let Toys Be Toys can announce that the major UK toy retailer has committed to take down the in-store signage which currently categorises toys according to gender.

Read more…

  • Only boys play in the bath? (Entertainer Westfield Stratford, March 2013)
  • Lego is for boys?Lego under 'boys toys', including the girl-targeted 'Friends' range. (Entertainer, Bluewater, March 2013)
  • No daddies then? Dolls under 'girls toys' (Entertainer Bluewater, March 2013)
  • No creativity for boys? Crafts, including badge maker, dough animals under 'girls toys' (Entertainer Bluewater, March 2013)
  • Games for boys? (Entertainer Westfield Stratford, March 2013)
  • Ent_Reading_1303_boyssciencScience sets, including 'make your own perfume' categorised under 'boys toys' at the Entertainer, Reading, March 2013
  • Step away from the glue, boys! Creative crafts, glitter, glue, filed under 'girls toys' at Entertainer Reading, March 2013
  • Ent_Cardiff_1304_boysmagicMagic sets under 'boys toys' (Entertainer Cardiff, April 2013)
  • Ent_Cardiff_1304_girlscookiHenry Hoover has a boy on the packaging, and the cooker and shopping trolley are in a cheerful, neutral red. Does The Entertainer really think cooking and shopping are just for girls?
  • Ent_Cardiff_1304_girlsmusicMusical instruments labelled as girls toys. Entertainer Cardiff, April 2013.
  • Ent_Cardiff_1304_girlsolympNice to see some cars under 'girls toys', but were the Olympics just for girls? I could have sworn I saw some male athletes...

Toyshop gallery – The Entertainer

We think toyshops should stop categorising toys by gender because it limits children’s choices and imaginations.  But it also doesn’t make any sense. Read more…

Why do we “Entertain” this?

The Entertainer

 The Entertainer is one of the worst culprits for gendered toy segregation and our campaign is currently focused on them. Read more…