All posts in TK Maxx

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

TK Maxx

Open Letter to TK Maxx

We wrote to TK Maxx this week, asking them to drop the “girls” and “boys” signs in the toy areas of their stores.

Update 19 August 2013: Great news! TKMaxx have responded to say they will be removing all gender signs in the next month. Read more…