Princess or Pirate? Deborah Nicholls-Lee looks at the pink-blue divide in the children’s party market and asks why shops seem to think boys and girls aren’t friends?
My daughter’s fifth birthday party is in just two weeks and we are in search of a theme. Her invitations have gone out to both boys and girls, and planning a party to suit everyone is proving more time-consuming than I had expected. This is largely because shops seem keen to gender their party merchandise, with a very narrow view of what boys and girls will enjoy.
Choose pink or blue, princess or pirate
As I search for party accessories, I am frustrated by the pink/blue split insisted on by supermarkets and online stores. I feel pushed towards organising a party for boys or a party for girls.
As well as colour-coding, retailers also sell boys and girls quite different character themes for their parties. Asda, for example, offers a range of popular motifs (albeit colour-coded) but if you want to get a job lot of matching stuff, you’ll need to opt for the princess pack in pink or the pirate one in blue and red.
Parents looking for an easy life are again ushered into one of two stereotyped routes.
Boys and girls like all kinds of fun
It seems to me that this gendering of parties fails to cater to mixed friendship groups like my daughter’s. When Let Toys Be Toys asked supporters about parties, they were quick to share examples that show that the party themes that children find interesting cut across the gender divide, despite the restricted way in which they are marketed.
Sarah shared some of her successful party themes, which have included “Space, Pirate, Lego, Airplane, Bowling & Tank.” Enjoyed, she writes, by both boys and girls.
The party bag dilemma
It was the party bags, however, which generated the most heated online discussion. Anecdotes of picking up the ‘wrong’ bag abounded and it seemed that it was the expectations of the adults which were key, rather than the preferences of the child.
@LetToysBeToys friends of my son were all happy with their candy necklaces. Till 1 father picking up his son: Isn’t that rather for girls?
— almut schnerring (@machmirdiewelt) April 4, 2015
“My son picked up a fairy party bag at a mixed party recently”, shared Jen. “He didn’t even notice – he was much more interested in the contents. He was very pleased with the beads, as well as the sweeties”. Interestingly, although the child was unworried, the party organiser was very concerned about the mix-up.
Almut also saw a negative reaction from a parent: “Friends of my son were all happy with their candy necklaces”, she writes, but one father picking up his son asked: “Isn’t that rather for girls?”
Samantha had a similar experience: “For my daughter’s 5th party everyone got Spiderman bags, as he’s her favourite superhero. Some mums (of girls) complained.”
@LetToysBeToys For my daughter’s 5th party everyone got Spiderman bags, as he’s her favourite superhero. Some mums (of girls) complained.
— Samantha Gouldson (@SamGouldson) April 4, 2015
In protest at this gendering of play and parties, some parents are beginning their own mini-campaigns by altering their shopping habits. Meg tweeted using the hashtag #partybygender: “I wanted to shop online with daughter for party supplies but websites so sexist, did it alone in the end”, and one parent looking for a party venue, wrote: “I’m only booking one without boys/girls bags.” Others had some great suggestions about simple party bag options to suit everyone, such as joke books.
The toys our children enjoy playing with do not fit neatly into blue or pink categories. Making assumptions about what’s suitable for boys and girls may feel like a socially safe option, but gender simply isn’t a good guide to what a child will enjoy.
Jen tells the story of a mixed party her child recently attended: “My daughter was very put out to be given a ‘girls’ party bag at a party recently. The party itself was probably 50-50 boys and girls, with an animal theme. But the party bags were pink fairies or blue pirates. She loves pirates and we’ve talked before about it not being OK for people to assume she doesn’t because she’s a girl, so it was tricky to explain that, this time, it would be rude to ask to swap bags. “The boys and girls had played together so well all through, (it was a lovely party!) it seemed such a shame to say at the last minute, ‘but you can’t possibly like the same things!’”
— Sarah Jay (@MauveDinosaur) April 4, 2015
The single sex party business
With so many themes being targeted at boys or girls, it becomes much harder to organise a mixed party. Businesses like partyprincess.co.uk and gorgeousgirlsparty.com are examples of this trend. These parties can seem to magnify the difference between children and their classmates of the ‘opposite’ sex.
— Becky Douglas (@BeckyDouglas) May 5, 2015
So what should you do if your child wants to invite girls to his Spiderman party or boys to her Princess bash? At princessamy.net, the solution is simple: “Have you invited boys to your party? Then Princess Amy can bring along her best friend, Pirate Rob.” Whether this is a solution to the problem or simply more stereotyping, there is certainly evidence online of a growing trend for ‘Princess and Pirate’ parties and the like.
Little boys and girls enjoy playing together. Marketing party products as if they occupy different worlds seems out of step with what children really want.
Let children play together
The problem remains: marketing which puts gender first puts children off playing with the same toys and also from playing together.
The party market dictates that boys and girls attend different parties or be bought different gifts. For a busy parent like me, trying to plan a simple party for an eclectic bunch of five year olds, it’s a struggle to find the time and resources to fight it.
— Rachel Hewitt (@drrachelhewitt) April 29, 2015
As a result, I am still no further in my party planning. The wonderful variety of children’s interests seems at odds with the pink and blue categories shops are offering. Are my children really square pegs for round holes?
So long as shops insist on a narrow idea of gender identity and an artificial segregation of playmates according to their sex, theming your party for a ‘child’ rather than a gender stereotype will never be a straightforward task.
Thankfully, there is at least one thing of which I’m certain: all our little guests like birthday cake.
Now, what colour should we ice it…?