Plenty of retailers do a great job of displaying and selling toys without resorting to gender labelling.
We’re keen to recognise their good work through our Let Toys Be Toys “Toymark” good practice award and provide a useful service for shoppers who want to select toys without being told which kinds of toys a shop thinks suitable for boys or girls.
Shoppers and retailers themselves can nominate a store for the Toymark – find out more about the criteria, and how to nominate a shop.
Good practice examples
In the meantime, you can take a look at our good practice gallery for some examples of toys displayed by theme and category, rather than by gender.
In our December 2012 survey of shops Fun Learning and Hamley’s did a good job of categorising toys by theme and activity, rather than for boys or girls. Early Learning Centre shops were well laid out, despite the irritating insistence on offering most toys in a two-way choice of pink and blue.
We especially like Ikea‘s great range of toys with gender-neutral presentation and packaging, available online or instore.
If there’s one near you, try a local independent toyshop – they often stock more interesting and unusual products. There’s a good listing of independent toy retailers, (and listings of toys organised by theme and function) on the ToyShopUK site.