Our four asks of toy manufacturers presented graphically.

Dear toy manufacturers… #Just4Asks

We’re calling on toy manufacturers to market toys in a more inclusive way. Here’s what we’d love to see:


Inclusive names and language

Avoid referring to ‘boys’ or ‘girls’ in product names or descriptions. Drop the labels and give children the freedom to choose for themselves.


Include a diverse range of children in product photos and graphics, challenging narrow stereotypes and showing boys and girls playing together with the same toys.

Colour without stereotypes

Pink and blue are powerful signals. Let’s avoid using them to direct children’s choices.

Imaginative language and motifs

Stereotyped symbols and language such as beautful hearts vs busy robots can be used to signal to children that a product is not really meant for them. Let’s see more variety.

You can download this graphic as a PDF ready to print and display.

At Let Toys Be Toys we’re keen to engage directly with toy manufacturers to talk about inclusive product development and marketing. Contact us at info@lettoysbetoys.org.uk

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