Debenhams to Drop “Boys” and “Girls” Signs

boys sign debenhamsWe’re celebrating tonight as Debenhams have agreed to remove all ‘boys’ and ‘girls’ signs from their toy sections. Their announcement comes after a sustained campaign from Let Toys Be Toys and our supporters – in writing, on social media and in person.

Earlier today they told us on Twitter:

We would like to assure you that changes have been made to the way we categorise toys in our stores. These changes will take place across all stores in the next few weeks.”

They further clarified that this means the removal of ‘boys’ and ‘girls’ headers from the toy sections of all UK and Irish stores.

It’s a particularly poignant victory for us as one of our founders has a personal ambition for the gendered signs to be gone from her local Debenhams before her daughter learns to read, and finds out that her beloved space toys and fire trucks are “for boys”. We’re delighted that Debenhams have decided to get with the times and move away from the outdated gender-stereotyping of toys.

A big well done all to our supporters, and to Debenhams too.

1 Comment

  1. Janet Scarf

    Debenhams may have removed the labels but they still stock a Nurses Dressing Up Outfit that consists of a dress and apron. Pointing out to staff that this is outdated and gender stereotyped has made no difference!

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