We are delighted to announce our first brand new Toymark winners of 2016. Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage.
Although over 40 retailers throughout the UK have received our award since 2013, these two winners are the first ‘bricks and mortar’ shops we’ve awarded in Scotland. You can browse our Toymark directory of recommended toy retailers around the UK, or find out more about our Toymark good practice award for inclusive toy marketing.
One World Shop, Edinburgh
A small gift store promoting fair trade in the heart of Edinburgh, One World Shop is a pioneering fair trade organisation, sourcing and selling fair trade products from around the world since 1983. They sell a wonderful selection of fun and colourful soft and wooden toys and children’s books.
Let Toys Be Toys campaigner Shona Reppe, who presented the award to the shop, said “I was incredibly proud to present One World Shop in Edinburgh with a Toymark Award – their dedication to providing and displaying quality non gender specific toys is fantastic, and they are delighted to have received this recognition”
Claire Hutchins, who works at the shop, added: “One World Shop is proud to be one of the first shops in Scotland to have received the award, and we are really delighted to provide a shopping experience free from gender stereotypes for parents and children alike.”
Rowdy Roddy Vintage, Glasgow
Roddy Rowdy Vintage is a unique vintage shop in the leafy west-end of Glasgow. It was opened by ex-pat vintage lover Jolyne Colburn in 2011, and along with a large selection of clothes, the shop has a fun collection of retro toys on offer.
Jolyne, whose shop is named after her son, said: “We are very excited to be one of the first businesses in Scotland to be recognised for the Let Toys Be Toys award. When started Rowdy Roddy Vintage, this was one of our main visions for the store and are so happy to have found like-minded people. Let our kids be kids…”
Eilidh MacAskill, who mystery shopped the store for the campaign, added: “A lovely wee shop stocking a great selection of beautifully-designed, high quality, non-gendered childrenswear, toys and books. Really wished they did some of the pieces in adult sizes! Very helpful and sensitive staff tried to help find a suitable gift without jumping to gender stereotypes and they had a very relaxed, non-pushy manner.”
- Browse our Toymark directory of recommended toy retailers around the UK.
- Find out more about our Toymark good practice award for inclusive toy marketing.