Early Learning – Let Toys Be Toys gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

All shops featured on this page have received the Let Toys Be Toys “Toymark award” – our good practice award for the stores that are getting it right.

Petilou Woodland Race

Mini motorists will love to take one of these animals out for a drive. There are four different novelty vehicle sets available: a rabbit driving a carrot, a raccoon driving a branch, a mouse driving a cheese and a worm driving a pencil.

Price is for 1 car.

Recommended age 1+

£5.95 from Babi Pur

NooDoll Riceberry

Riceberry is a sociable little rabbit and with lots of energy, always making jokes and playing the fool. Riceberry needs a happy companion who loves to laugh!

Each Noodoll Luxe monster has a special black and metallic Noodoll tag. Ricemonsters are perfect companions both for little ones and the young at heart. These happy monsters are a great addition to nurseries, beds, playrooms and sofas from Noodoll Town to beyond.

£23.50 from Ottie and the Bea

Brio Natural Blocks

Another timeless classic from Brio. 50 piece set of natural wooden building blocks, perfect for creating. Includes a mix of 7 different shapes to allow a variety of constructions, or just a really tall tower for knocking over… These blocks enable all sorts of free-play for your budding architect/demolition expert. Let their imaginations run riot!

Recommended age 3+

£30.00 from Yellow Lolly

Grasping Rattle

Grasping, pulling, shaking – this toy combines three characteristics in one wooden toy. The colourful balls are attached with a rubber band and can be pulled. Small colourful beads are inserted in the middle of the ring. By shaking them they give a rattling sound and will charm every baby. A toy that encourages motor skills.

Recommended age Birth +

£5.00 from Wood and Wonder

Djeco Fish Xylophone

From the Animambo range of toy musical instruments for young children comes this wooden fish shaped Toy Xylophone painted in bright, vibrant colours. The packaging includes details of 2 well chosen songs to download and learn too. Great for starting a love of making music.

Recommended age 18 months +

£9.99 from Rachel’s Toy Shop

Wooden Hedgehog Pull-along Toy

Beautiful french wooden pull along toy in the shape of a hedgehog with colourful felt ‘prickles’ for baby to feel the different textures and learn about colours.  The hedghog body is made of smooth chunky wood, a great shape for baby to hold, with four colourful wooden wheels surrounded with rubber grip and with rotating wooden eye and ball within the centre of the body that rotates as the toy is pulled along.

Suitable for ages 12 – 36 months

£13.50 from Gifts for Little Ones

Butterfly Musical Soft Toy

This lovely butterfly musical toy has a bright red and orange stripey body, colourful wings, a cute orange bobble nose and a wide smile.  If that wasn’t enough, this musical toy plays Brahms Lullaby to comfort and soothe your little ones.

Suitable from birth

£16.99 from Little Tiger Gifts

Stacking Town

A wonderfully unique gift, this puzzle encourages the development of gross motor skills in babies and toddlers as they enjoy moving the pieces along the tracks. As they get older, children can test their logic skills as they recreate the patterns shown in the instructions.

Recommended age 12 months+

£12.99 from Nurtures

Hand Painted Wooden Jungle Skittles

Bright and hand painted with non toxic colours,
made of rubber wood. Each set comes packed in open wooden box
Toy is designed for coordination development and enjoyment.

Recommended age 2+

£29.95 from Petit Chou

Touch and Feel Safari by Tidlo John Crane

Wooden Touch and Feel Safari Puzzle that features four animals made from textured fabrics. Bright and colourful and encourages shape matching.

Recommended age 12 months+


£7.50 from The Learning Partnership Wales

Ellie Black Girl Soft Doll

This fair trade, handwoven rag doll is part of a beautifully designed range of multicultural rag dolls. Made from 100% cotton fabric.


Recommended age 3+

£12.00 from Kids Like Me

Let Toys Be Toys gift guides

For more stereotype-free shopping, check out our Toymark directory of great inclusive retailers, read our other Gift guides, or come on over to Pinterest to see over 100 more brilliant, stereotype-free toys.

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