Get Involved

1 Sign our petitions

It takes just a moment to add your name and help us show retailers that their customers aren’t buying sexism! Sign the Let Toys Be Toys petition.

Our Let Books Be Books petition asks publishers to stop labelling books ‘for boys’ or ‘for girls’ and let children choose their interests for themselves. Sign the Let Books Be Books petition.

2 Tell retailers what you think

Talk to staff in shops, or write to retailers to challenge them about why they can’t just let toys be toys? We’ve heard a few stories of shops (especially smaller independent stores) making changes straight away – it’s always worth asking!

See our retailers section for contact details for some major toy retailers and advice about giving them feedback.

3 Donate

If you feel strongly about this issue, please make a gift to support our cause.

Let Toys Be Toys is run wholly by volunteers in their own time. Your kind contributions will enable us to spread our message, print flyers, host the website, attend events, hold constructive meetings with companies who have yet to see the light, and celebrate those who have!

4 Volunteer

If you’d like to get involved by becoming a Let Toys Be Toys mystery shopper, or have some time and skills you’d like to offer the campaign, please get in touch:  We’re currently looking for volunteers to take on running our Toymark scheme.

5 Spread the word

Help us build support. Talk about the issue with friends and family (and kids!), share the campaign on social media and encourage others to sign our petition. We’d love to hear from you if you’ve seen signs telling customers that certain toys are for girls or boys – please tweet us or email us at

Don’t forget to stay in touch: follow us on twitter @lettoysbetoys and Facebook for campaign updates.


  1. Hi there i just wanted to leave a comment applauding this website. I have recently opened an online store ( ) selling childrens educational toys. One of the main things i wanted to steer away from was categorising the products i sell based on gender. All children should get the chance to play and learn equally

  2. Hello,

    We as a early childhood education provider strongly support your campaign.
    There should be no stereotyping whatsoever in children’s worlds. Toys are toys and an amazing way for children to learn and experience the real and imaginary world. To let children experience a wide range of themes may it be science, arts, sports etc. no matter the gender enables our children to become open minded, widely interested and capable “grown-ups”. To help your campaign, we have ask all of our parents to sign the petition.

    Good luck and thank you from the kids.

  3. Janet Scarf

    As a retired Early Years teacher and a grandmother I strongly support this campaign. My daughter(a nurse) and I have been complaining in supermarkets and toy shops for years about the Nurse Dressing Up costumes. They are still the stereotyped dress, apron, hat and cape. Nurses haven’t worn dresses for decades – they wear scrubs. The managers get really stumped when I ask what the male nurses will wear.
    I am now looking for a tea set for a little boy. Guess what? They are all pink or mauve!

  4. mrs weston

    I have noticed shops improving on the toys they sell especially the colours of role play items such as tea sets . How ever I have recently challenged 2 major supermarkets on why the dolls and push chairs are all pink , with one not showing any signs of willing to change.

  5. Hello, i like this campaign as a father i always want my son get a good toys, i like toy store who sell education toys for increasing creativity..

  6. Anonymous

    No child should be forced into a stereotype that don’t want to be. Let a child choose for themselves what they want to read and play with.

  7. claire

    Catalogue Coma

    What are little girls made of?
    What are little girls made of?
    Cooking and cleaning
    and washing and clothes
    make up and babies
    and shopping.
    Pink and pastel
    and glitter and beads
    That’s what little girls are made of.

    What are little boys made of?
    What are little boys made of?
    Monsters and science
    and expanding their minds
    robots and cars
    fighting and games.
    Black and dark colours
    metal and mechanics
    That’s what little boys are made of.

    What are our children made of?
    What are our children made of?
    Fashion and looks
    and brands and idols
    the latest the greatest
    the best.
    Gratification and treats
    and prizes and more
    That’s what our children are made of.

    Gender is conjured
    by society’s wizards,
    intent on maintaining struggle,
    them against us.
    unquestioning hoards
    slip into pre-packaged roles
    – a white wash,
    loaded dice,
    rigged competition
    with dirty judges
    and unfair rules
    breeding isolation for the few,
    mindless zombie culture
    for the masses.
    thoughtless, brainless,
    groomed and guided nation
    a slap in the face
    hides behind the hand’s
    gentle parental
    Societal suffocation –
    no room for change.
    Years of progress
    and we still stagnate
    letting stereotypes
    our fate.

  8. Claire Warren

    Good work keep it up! Sadly not just a toys issue, my 3 year old daughter wanted George pyjamas (Peppa Pig) and these could only be found, predictably, in the boys section of the retailer. Also, the red unisex canvas shoes in a leading retailer were called Happy Chap and in the boys section. It seems girls only like pink?! Drives me bonkers…

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.