1. Tell the retailers/manufacturers/advertisers what you think
If you see gendered products or displays in a shop, or advertising for children on TV, online or in a catalogue that reinforces stereotypes, why not raise it directly with the retailer or the manufacturer? You can also help the campaign by sharing photos or information about examples via our social media channels or by email at email@example.com. We’ve heard a few stories of shops (especially smaller independent stores) making changes straight away – it’s always worth asking!
See our retailers section for contact details for some major toy retailers and advice about giving them feedback.
2. Support retailers that are selling without the gender stereotypes
Let Toys Be Toys recognises retailers who are ‘getting it right’ and selling without the stereotypes with a Toymark award for good practice. You can use your consumer buying power to support retailers that are doing the right thing and selling inclusively to all children – see our directory of over 50 awarded retailers throughout the UK. Conversely, if you know a great shop who you feel is worthy of our Toymark award, you can nominate them by emailing firstname.lastname@example.org.
Let Toys Be Toys is run wholly by volunteers in their own time, and receives no formal funding. If you can please consider making a gift to support the campaign. Your kind contributions are much appreciated and will enable us to spread our message, print flyers, host the website, attend events, hold constructive meetings with companies who have yet to see the light, and celebrate those who have!
If you’d like to get involved by becoming a Let Toys Be Toys mystery shopper, or have some time and skills you’d like to offer the campaign, please get in touch by emailing us at email@example.com