Imagination play – Let Toys Be Toys Gift Guide on dolls and soft toys

Soft toys and dolls are wonderful for stoking the imagination, exploring caring themes, and make lovely play companions. This guide contains some highlights from some of our Toymark shops – retailers who been awarded our good practice for their inclusive marketing to all children. For a full list of recommended retailers, visit our Toymark directory.

For a full list of recommended retailers, visit our Toymark directory.


Junior reporter doll Sammi

Lottie Dolls junior reporter boy doll Toymark gift guide

Outdoor play is important for kids of all ages and – like many of the toys in the Lottie Dolls’ range – Junior Reporter Sammi is cosily and comfortably dressed so that he can enjoy the great outdoors, whatever the weather! Doll accessories included in playset:messenger-style shoulder bag; notepad and pen; and edition 1 of Branksea School News.

Recommended age 3+

£22.00 from Lottie Dolls

Fairtrade Cotton Doll with Fair Skin and Red Hair

One World Shop doll with red hair Toymark gift guide


Fairtrade cotton doll with white skin and red hair, and removable outer clothing, one of a range of cotton dolls reflecting 5 ethnicities. Handwoven fabric used for clothing can vary as each doll is unique, but bright colours and high quality cotton are guaranteed!

The dolls are made by hand in a fair trade company in Sri Lanka. The company has developed an educational foundation supplying books, pencils and daily milk to a number of rural schools in Sri Lanka, resulting in a greater engagement with education and increased opportunities for the children.CE toy safety accreditation, polyester filling and acrylic hair, removable outer clothing.  Colour and design of clothing fabric can vary from that in the image. Height: 22cm

Suitable from birth onwards

£14.00 from One World Shop


Knitted T-Rex Dinosaur soft toy

Best Years T-Rex Dinosaur Toy Toymark gift guide
We like to think that our knitted T Rex dinosaur toy was the inspiration for George’s dinosaur on Peppa Pig. We have no proof of this except that our dinosaur toy is green and is often bought as a gift for two year olds so that’s enough isn’t it?
A perfect kids toy for dinosaur mad children.

Approximate size: height 27cm x length 25cm (dimensions can vary and are given as a guide only) 100% acrylic. Ethically sourced and machine washable.

Suitable from birth

£14.99 from Best Years

Rice Hawking Plush Toy

Rice Hawking Noodoll Toymark gift guide
Ricehawking is a scientist from Ricetown Centre who can solve just about any math problems! This clever mouse has a light grey body, yellow felt spectacles and an embroidered face. Ricehawking is the perfect pal to help with homework!

Suitable from birth.

£14.50 from Noodoll


Hearty Hope – One Dear World doll

One Dear World doll Toymark gift guideHope was born in Accra, Ghana. She then moved to London with her parents and has become friend with Lea, Jun, Parth and Mr. Globe. Hope has natural, dark curly hair and likes to decorate it with her favourite red poppy. She also likes animals and loves to visit the city farm in the capital.

Suitable from birth

£22.00 from One Dear World

Roommate Lion Rag Doll

Babi Pur Lion doll Toymark gift guide


This mustard lion rag doll is an adorable organic stuffed toy that babies and toddlers will love to play with. This stuffed lion has embroidered inquisitive eyes, and a soft tail is perfect for little fingers to fiddle with, making this a lovely first toy for new baby. This toy has been made with an 100% GOTS organic cotton outer and is filled with polyester fibre padding. Both parts have been ethically made under fair trade conditions.

Suitable from birth.

£13.96 from Babi Pur


Baby Twin Mice in a Box

Ottie and the Bea Toymark gift guide

Maileg Baby Twin Mice in a box

Double trouble. These smiling baby twins are lying in their snuggly sleeping bag in their decorated handmade matchbox.

Suitable from age 3+

£24.90 from Ottie and the Bea


Fabelab Tumbler Puffin

How I Wonder Puffin Toymark Gift GuideThe magnificent seabird Puffin has joined our underwater universe.
It is known for its bright coloured beak and it’s ability to both swim and fly with style.
Tip the tumbler puffin ever so slightly and watch it slowly rock back and forth while playing mesmerizing bell-like sounds.
The perfect gift for the little ones, to keep them entertained while also giving them a soft cuddly friend all in one. Size: 18 cm

£26.95 from How I Wonder

Moulin Roty Dog Comforter

Little Tiger Gifts Comforter Toymark
This wonderful Moulin Roty Dog Comforter is part of the Les Jolis pas Beaux range, made from lots of different fabrics and textures.

This Les Jolis Pas Beaux dog comforter has a soft fur body which makes her lovely to touch and just perfect for small hands to hold.
Approx 24 cm.

Suitable from birth

£20.00 from Little Tiger Gifts

Bashful Monkey

Rachel's Toy Shop monkey Toymark gift guide

This small bashful monkey is a whole heap of squishable cheekiness. 18 cm tall.

Suitable from birth

£11.50 from Rachel’s Toy Shop

Let Toys Be Toys gift guides

For more stereotype-free shopping, check out our Toymark directory of great inclusive retailers.

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