Some retailers claim that ‘Boys toys’ and ‘Girls toys’ categories ‘help shoppers’ but we’re stumped as to how, since what goes where can seem pretty arbitrary. If you can work out the logic behind ToysRUs’ decisions as to what’s a ‘boy’s toy’ and what’s a ‘girl’s toy’ in their online store, please let us know!
We don’t think any toys should be labelled ‘Boys toys’ and ‘Girls toys’. Kids should be free to decide for themselves what they like. Find out why sexist toy marketing matters, and see our letter to ToysRUs.