While the Let Toys Be Toys campaign targets retailers, and isn’t calling for changes to the law or to public policy, it’s great to see the limiting effects of gendered marketing being taken seriously by those with influence.
Members from different parties have shown their support for Let Toys Be Toys’ campaign aims, including Secretary of State for Education and Childcare Liz Truss, Minister for Women and Equalities Jo Swinson, and Caroline Lucas, MP for Brighton Pavilion. See our Statements of Support page.
Member of Parliament for North Ayrshire and Arran, Katy Clark said, “I am encouraged at the progress which Let Toys Be Toys has made in persuading retailers to bring unnecessary gender-specific advertising to an end.”
She went on to explain that “the risk is that these types of adverts will channel children’s preferences and expectations along traditional lines, narrowing their opportunities in later life.”
Parliamentary ‘petition’ – could your MP help?
Katy Clark has also tabled an Early Day Motion in Parliament. This is a formal motion, and is used to draw attention to a cause. It doesn’t call on the government to take action, but MPs are invited to sign EDMs to express their interest and concern in a subject.
Katy’s Early Day Motion is EDM 837 ‘Advertising of children’s toys’. It already has 30 signatories. If you’re in the United Kingdom you can help gain support for the EDM by writing to your Member of Parliament urging them to sign it.
You can find your MP using your postcode, and email them directly using the writetothem.com website. https://www.writetothem.com/