Let Toys Be Toys shop

New Let Toys Be Toys Shop

We’re delighted to launch the new Let Toys Be Toys online shop with a range of products: clothing for children and grown-ups, badges, bags, mugs and more.

Two original designs are available: the familiar Let Toys Be Toys logo, and also a new design created especially for the campaign, by artist Squid. We love the designs and hope you do too. 

Visit Shop

New t-shirt design

The team spent a while thinking of a t-shirt design that might best sum up the ideas behind Let Toys Be Toys – a girl on a dinosaur? A group of children playing together? We then realised there was no need to use our imagination – there were plenty of ‘real’ images of children enjoying play we could use. One of our members happened to have a casually snapped photo of her child dressed as a superhero pushing a buggy, having a wonderful time, eyes shining with excitement. We decided to base our image on that photo.

Our shop also includes products with our ever-popular and colourful let Toys Be Toys logo.

The artists

SQUID is an illustrator, animator, songwriter, performer and piano teacher. He really enjoyed working for Let Toys Be Toys as he believes that people of all ages will benefit from being free to choose the things they want to wear, read, play with, and so on! Squid loves working for projects which benefit communities, and that lead to learning, dreaming, discoveries and adventures.

Squid’s website is at squidishere.com

Kathryn Mallow designed our now-familiar and much-loved logo at the start of the campaign, back in 2012.

Kathryn’s work can be found online at behance.net/KalokiMallow.co.uk

Where does the money go?

All profit goes directly back to Let Toys Be Toys to fund our campaign. It helps us

  • influence senior toy industry professionals by enabling us to get to meetings with them
  • get sexism in the toy industry on the media agenda
  • print flyers to spread our message
  • get new campaign ideas off the ground.

Let Toys Be Toys is wholly run by volunteers; we’re used to doing things on a shoestring and we make the most of any income we receive.


The shop is managed by a third party supplier and we’ve noticed their sizes can be on the small side. If you’d rather not have a snug fit, we’d suggest going for a size up from your usual size.

Visit Shop

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.