- About Let Toys Be Toys
- 10 ways to challenge stereotypes
- Why stereotypes in schools matter
- Lesson plans
- Discussion material
- Early Years
- Further resources and information
- Parents – raising an issue with school
Research by the Observer newspaper shows how picture books present children a worryingly lopsided view of the world: with males outnumbering females 2:1 among significant speaking characters, and male villains in 89% of books with ‘baddies’. Jess Day takes a look at the results.
The Observer’s research looked at 2017’s 100 top selling picture books: non-human characters (animals and monsters) were nearly twice as likely to be male, while you were twenty times more likely to come across an all-male book, than an all-female book.
Despite a few positive signs, our new research shows that the promotional images used in toy catalogues represent children’s play along highly stereotyped lines, with only a handful of boys shown with dolls, and boys four times as likely to be seen playing with cars or other vehicles.
UK children’s books publisher Hachette is the eleventh publisher to confirm that it will “let books be books” and ditch the gender labels on its book covers
There’s been a lot of media attention to John Lewis’ announcement of a commitment to avoid gender stereotypes – here’s our take.
Our new resource for parents and workers in early years settings offers a range of ways to challenge stereotypes with younger children.
We’ve created a printable poster to go with the materials – with thanks to illustrator Leighton Noyes for kind permission to use the image. Read more…
We’re looking forward to tonight’s BBC2 documentary ‘No more boys and girls’. Here’s why we wish they’d picked another title.
Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender stereotypes in advertising. Read more…
Being ManKind wants to reach children and young adults with positive male role models, using their books, lesson plans and workshops. Editor Joe Byrde tells Let Toys Be Toys about their plans and their new kickstarter campaign.
When Dave Chawner, a stand-up comedian, summoned the courage to go to his GP suffering from depression, he never expected to be diagnosed with clinical anorexia.
When Jack Morris left a promising career in the police to stay at home while his wife went out to work, his friends found it difficult to understand such an arrangement. Read more…