Let’s Play Outside! – Let Toys Be Toys Gift Guide

Children learn through playing and often love nothing more than exploring the freedom of the great outdoors, developing healthy bodies and a spirit of adventure along the way.  The following toys can all be played with outside and offer something a bit different to children who might seem like they already have a full toy-box.

All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right.

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Books for Young Children – Let Toys Be Toys Gift Guide

Who doesn’t love the gleam and smell of a freshly unwrapped book? We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Toys for under £10 – Let Toys Be Toys gift guide

Avoiding gender stereotypes doesn’t need to be expensive. Check out our guide to great gifts and stocking fillers, from £1.50 – £10.

All shops featured on this page have received the Let Toys Be Toys ‘Toymark award’ – our good practice award for the stores that are getting it right. Read more…

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Early Learning – Let Toys Be Toys gift guide

Early learning toys are a fantastic way to introduce fundamental understandings and encourage creativity in very young minds. Sadly, even at this early stage, several toy makers and retailers are sorting their products according to the all too familiar pink and blue division.

In this gift guide, we’ve picked out toys that help babies and toddlers grow their minds without restricting them according to gender.

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Arts & crafts – Let Toys Be Toys gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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International Men’s Day

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Toy shelves - Lego Friends building sets under a 'Fashion and dolls' sign

Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

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Why we partnered with the UK SAYS NO MORE campaign

Let Toys Be Toys recently agreed to partner with UK SAYS NO MORE – a national campaign to raise awareness to end domestic violence and sexual assault. The NO MORE campaign started in the United States and launched in the UK earlier this year, overseen by London-based charity Hestia.

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There are just toys…

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Campaign supporters

Take a look at some of the support the Let Toys Be Toys campaign has received from the worlds of media, science and politics.