Fantastic toys and books to foster STEM skills – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys are a great way to build skills such as problem solving, spatial awareness and critical thinking.

Of course we all know science is for everyone, but gender bias means STEM toys are often targeted squarely at boys, (or else given a dusting of pink glitter and lipstick as if that’s the only way to get girls interested). We’ve chosen eleven toys and books to help curious children everywhere develop an interest in science and discovery. Read more…

Christmas toy catalogues

Most toy catalogues still play to stereotypes – new research

Despite a few positive signs, our new research shows that the promotional images used in toy catalogues represent children’s play along highly stereotyped lines, with only a handful of boys shown with dolls, and boys four times as likely to be seen playing with cars or other vehicles.
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Arts & crafts – Let Toys Be Toys gift guide

If you’re looking for an arts and crafts gift, and want to shop outside the pink and blue boxes of gender stereotypes, check out our inclusive gift guide for fun arts and crafts present ideas for children.

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Books for Young Children – Let Toys Be Toys gift guide

We believe all children should be able to choose freely the books they like best and we celebrate all the marvellous writers, illustrators, publishers and booksellers that avoid putting boy or girl labels on books. Here we list some of our favourite reads for the very small people in our lives.

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Hachette is eleventh UK publisher to #LetBooksBeBooks

UK children’s books publisher Hachette is the eleventh publisher to confirm that it will “let books be books” and ditch the gender labels on its book covers

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Top with dinosaur skeleton, label 'Boys and girls'

John Lewis Boys and Girls clothes

There’s been a lot of media attention to John Lewis’ announcement of a commitment to avoid gender stereotypes – here’s our take.

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Let Toys Be Toys - visit www.lettoysbetoys.org.uk for ideas for resources to challenge gender stereotypes - cartoon of children playing with lots of toys.

Let Toys Be Toys in nursery and pre-school

Our new resource for parents and workers in early years settings offers a range of ways to challenge stereotypes with younger children.

We’ve created a printable poster to go with the materials – with thanks to illustrator Leighton Noyes for kind permission to use the image. Read more…

No more boys and girls? Really?

We’re looking forward to tonight’s BBC2 documentary ‘No more boys and girls’. Here’s why we wish they’d picked another title.

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words used in TV toy ads featuring girls: most prominent words magic, fun, beautiful, princess, glitter, style, hair, sparkle

Tougher guidelines on stereotypes in adverts

Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender stereotypes in advertising. Read more…

Being ManKind: men and boys in the 21st century

Being ManKind wants to reach children and young adults with positive male role models, using their books, lesson plans and workshops. Editor Joe Byrde tells Let Toys Be Toys about their plans and their new kickstarter campaign.

When Dave Chawner, a stand-up comedian, summoned the courage to go to his GP suffering from depression, he never expected to be diagnosed with clinical anorexia.

When Jack Morris left a promising career in the police to stay at home while his wife went out to work, his friends found it difficult to understand such an arrangement. Read more…