There are just toys…

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Campaign supporters

Take a look at some of the support the Let Toys Be Toys campaign has received from the worlds of media, science and politics.

Elsa doll and Baymax toy

Setting the children free: parenting without stereotypes

When Rebecca Asher was researching her book Man Up, she found one message consistently came through loud and clear: the commonalities between boys and girls far outweigh the differences. She outlines for Let Toys Be Toys how the way we raise children and the gender stereotypes we bring to our parenting create and magnify any differences between the sexes.

rebecca-asher

I have never put much store by parenting manuals. Eight years into my career as a parent, I have turned to them on only a handful of occasions. Yet at the same time I have always been baffled by folksy advice to ‘rely on my maternal instinct’. I am not convinced that I have that instinct – maternal, parental, call it what you will. I love my children but I don’t believe that this love translates into always knowing exactly how best to meet their needs. Read more…

boybuggymegan

Book review: Man Up, by Rebecca Asher

Rebecca Asher has charted the one-dimensional view of boys and men throughout their lives, from ‘boys are like dogs’ to teenage troublemakers to non-communicative breadwinner and on to isolated older men in her latest book, Man Up: Boys, Men and Breaking the Male Rules. 

Read more…

Let’s allow children to choose for themselves

Christina Hoff Sommers got in touch with us on Twitter to let us know that she ‘respectfully disagreed’ with our campaign and outlined her reasons why in a piece in The Federalist: ‘Those Who Push For Toy Neutrality Don’t Get Little Girls At All’. Here’s our response:

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Screenshot of @genderclassroom twitter profile

Boys and girls in the classroom: @genderclassroom project

Children come to school to learn – what do they pick up in school about gender? Newly qualified teacher @genderclassroom tells us about their first year in the classroom, how children are learning and applying the ‘gender rules’, and how boys and girls are treated differently, even by staff who believe they’re even-handed.

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Four women holding up a large card reading 'Science Toy Award'

LTBT helps pick Science Toy Award 2016 finalists

We were thrilled to be asked to help judge the inaugural Science Toy Award – science writer, physicist and campaigner Laurie Winkless reports back on the tough job… and the shortlist of great toys that spark science learning.

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Recruiting – Toymark volunteers

Let Toys Be Toys is recruiting volunteers to help run our Toymark good practice scheme. Could you help us?Toymark Logo Read more…

Woman standing in front of screen with writing White House Conference on gender in children's toys and media

The White House takes aim at stereotypes in children’s media & toys

The recent White House conference examining the issue of gender in children’s media and toys shows how the issue is being taken seriously. Sociologist Dr Elizabeth Sweet, who presented her research at the event, shares her perspective on the day.

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Optimized-olaya

18 female scientists tell us about their favourite childhood toys

Every child is a scientist… but what encourages them to make a career of it? To celebrate International Women’s Day, science writer Laurie Winkless talked to other women working in science and engineering to see the role their childhood played in their career choices.

Read more…