International Men’s Day

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Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

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Why we partnered with the UK SAYS NO MORE campaign

Let Toys Be Toys recently agreed to partner with UK SAYS NO MORE – a national campaign to raise awareness to end domestic violence and sexual assault. The NO MORE campaign started in the United States and launched in the UK earlier this year, overseen by London-based charity Hestia.

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There are just toys…

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Campaign supporters

Take a look at some of the support the Let Toys Be Toys campaign has received from the worlds of media, science and politics.

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Setting the children free: parenting without stereotypes

When Rebecca Asher was researching her book Man Up, she found one message consistently came through loud and clear: the commonalities between boys and girls far outweigh the differences. She outlines for Let Toys Be Toys how the way we raise children and the gender stereotypes we bring to our parenting create and magnify any differences between the sexes.

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I have never put much store by parenting manuals. Eight years into my career as a parent, I have turned to them on only a handful of occasions. Yet at the same time I have always been baffled by folksy advice to ‘rely on my maternal instinct’. I am not convinced that I have that instinct – maternal, parental, call it what you will. I love my children but I don’t believe that this love translates into always knowing exactly how best to meet their needs. Read more…

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Book review: Man Up, by Rebecca Asher

Rebecca Asher has charted the one-dimensional view of boys and men throughout their lives, from ‘boys are like dogs’ to teenage troublemakers to non-communicative breadwinner and on to isolated older men in her latest book, Man Up: Boys, Men and Breaking the Male Rules. 

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Let’s allow children to choose for themselves

Christina Hoff Sommers got in touch with us on Twitter to let us know that she ‘respectfully disagreed’ with our campaign and outlined her reasons why in a piece in The Federalist: ‘Those Who Push For Toy Neutrality Don’t Get Little Girls At All’. Here’s our response:

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Boys and girls in the classroom: @genderclassroom project

Children come to school to learn – what do they pick up in school about gender? Newly qualified teacher @genderclassroom tells us about their first year in the classroom, how children are learning and applying the ‘gender rules’, and how boys and girls are treated differently, even by staff who believe they’re even-handed.

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LTBT helps pick Science Toy Award 2016 finalists

We were thrilled to be asked to help judge the inaugural Science Toy Award – science writer, physicist and campaigner Laurie Winkless reports back on the tough job… and the shortlist of great toys that spark science learning.

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