The Let Toys Be Toys campaign is launching a new petition for World Book Day, asking publishers, including Usborne, Igloo and Buster Books, to stop labelling activity books or story collections as for boys or for girls.
Tessa Trabue from Let Toys Be Toys said: “Every child is different and has their own individual taste; it makes no sense to push boys and girls towards separate books. We believe that books are for everyone; children should have the freedom to read about or colour in robots, fairies, pirates or flowers, without publishers telling them otherwise.”
Let Toys Be Toys has already succeeded in persuading thirteen retailers, including M&S and Debenhams, to remove ‘Boys’ and ‘Girls’ signs from toy stores and packaging, and is working with Inclusive Minds, Letterbox Library and For Books’ Sake to encourage the publishing industry also to drop these limiting labels.
To find out more and sign the petition visit: http://lettoysbetoys.org.uk/time-to-let-books-be-books/
NOTES FOR EDITORS
1.Let Toys Be Toys is a grassroots campaign group established in November 2012. The campaign believes both boys and girls benefit from a range of play experiences, and should not be restricted by marketing which tells them which toys, books and activities are for boys or girls. Let Toys Be Toys is run and organised wholly by volunteers.
See www.126.96.36.199/lettoysbetoys.org.uk for more information.
2.For interview requests or queries, please contact us: firstname.lastname@example.org
3. Further contacts
Over 10,000 people have signed the original Let Toys Be Toys petition on change.org, asking retailers in the UK and Ireland to remove gender labels and organise toys by genre not gender, and the campaign has over 14,000 likes/followers on social media.
4. Thirteen stores have changed their toy marketing following contact from the campaign. See http://lettoysbetoys.org.uk/retailers/contact-retailers/ for further details.
5. Let Toys Be Toys has received support from politicians from across the political spectrum: see www.188.8.131.52/lettoysbetoys.org.uk/statements-of-support