Let toy retailers know what you think of their displays.
First of all, it’s always worth just pointing out that really, in this day and age it’s not on to label toys by gender. We’ve had quite a few supporters have told us that retailers have made changes just after simply asking a question about it. Sometimes, all you have to do is ask.
If a quick, polite chat in person isn’t for you, or the retailer is online, you can make your comment by tweeting, leaving a message on their Facebook page or by sending an email. You can even go old-skool and write them a letter! Either way, every bit of pressure helps.
So release your Inner Complainer by following these tips:
- Find the right person to complain to. Here’s a list of toy retailer points of contact.
- Gather the facts. State the date and branch of your visit. This will help as not all branches follow the same policy. Send in a photo if you were able to take one.
- Let them know if they’ve lost your business. Tell them what you were going to buy, and for whom, before you came across their signage, and let them know if you were so disappointed you went elsewhere.
- Tell them WHY it annoys you. They need to know that these signs are harmful because they have an effect on our kids and what they think people expect of them. Why should your son feel embarrassed when he picks out an Arts and Crafts kit? Why should you daughter be made to feel as if she’s not a “normal girl” because she has to go to the boys’ aisle to pick her favourite toy? Here are some points about why we think it matters.
- Expect to receive a “fobbing off” response. Chances are they’ll send you a polite reply along the lines of “We value all customer feedback and will bear your comments in mind”. Don’t accept it! Write back to demand specifics and make sure they know they’re not getting any custom from you until they change their policy.
We encourage you to make your own complaints to toy retailers but if your writing juices aren’t flowing then here is a Template Complaint letter to adapt to your personal circumstances.