All posts tagged 2016

Covers of toy catalogues

Progress from toy retailers – time for manufacturers to catch up

Our research this year shows that retailers have made big strides forward in letting toys be toys, with boy/girl signage on the way out, and more imaginative adverts and promotional imagery. It’s another picture from toy manufacturers, whose packaging, ads and catalogue images still rely on stereotypes.

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Toy shelves - Lego Friends building sets under a 'Fashion and dolls' sign

Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

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