All posts tagged advertising

Young man speaking, standing in front of a screen displaying an image with toys arranged on a plate, with text above reading 'Play is food for the mind - variety matters'

Stereotype-busting campaigns from rising young marketers

Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys Be Toys acted as client for the annual Ad Venture student competition.

Congratulations to the winning Team Eden of Sup de Pub in Paris, whose winning proposal ‘You are what you play’ impressed the judges with its unified, and highly-translatable campaign concept, and mix of easily achievable and more ambitious ideas.

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Could a new rule make advertisers dump stereotypes?

The Committee of Advertising Practice (CAP) is consulting on a new rule, aiming to tackle gender stereotyping in advertising. Here’s how we’re planning to respond – you can submit your own thoughts to the consultation until Thursday 26 July (tips below).

The CAP and BCAP codes set out the principles that the Advertising Standards Agency (ASA) uses to judge advertising. Following the ASA’s report last year, which gathered evidence of the damage caused by gender stereotyping, ASA now intends to come up with a workable new rule and supporting guidance to act against ads that cause harm or offence due to stereotyping.

While we welcome the proposed new rule, we feel the proposed supporting guidance can do more to promote better practice. And we recognise that the real solution lies in more creativity from the ad and toy industries. Read more…

words used in TV toy ads featuring girls: most prominent words magic, fun, beautiful, princess, glitter, style, hair, sparkle

Tougher guidelines on stereotypes in adverts

Let Toys Be Toys welcomes the ASA report which confirms many of the things that we have campaigned on over the last five years. We are delighted about a new tougher stance on damaging gender stereotypes in advertising. Read more…