All posts tagged before and after

  • Boots_Before_580Before: Science and construction toys under 'gifts for boys' at Boots in 2012
  • Boots_After_580After: Signs replaced by 'gifts for children' in May 2013.
  • Debenhams_before_580Before: Debenhams told us that 'Boys' and 'Girls' signs made it easier for shoppers. (Croydon, June 2013, tweeted by @sillyna)
  • Debenhams_After_580After: In October 2013 Debenhams announced the would change toy departments with inclusive colours and thematic shelving. (Cork, November 2013)
  • Entertainer_before_580Before: The Entertainer toy chain organised all their stores into 'boys' and 'girls' sections.
  • Entertainer_After_580After: From 2013 the Entertainer's new store decor organises by theme, and includes pictures of girls and boys.
  • Fenwick_Before_580Before: Toys organised separately at Fenwick in Newcastle early in 2013.
  • Fenwick_After_580After: : Organised by theme by November 2013
  • Hobbycraft_Before_580Before: Craft kits for girls at Hobbycraft in March. (Reading, March 2013)
  • Hobbycraft-art-580After: Great, inclusive signs, organising by theme and activity, and new inclusive own-brand ranges. (Reading, June 2013)
  • M&S_Before_580Before: Science toys, watches, pens and animals labelled as 'Boys stuff' at M&S, while all the craft materials were branded 'Lil' Miss Arty'. (Cardiff, September 2013)
  • M&S_crafts_Dec13-580After: Marks and Spencer have said that all their toy ranges will be gender-neutral by the Spring, like this colourful new art and craft range.
  • Morrisons_@seany85_GuiseleyBefore: Morrison's told us in July that they would be removing these 'Girls' toys' and 'Boys Toys' signs from stores. (Guiseley, November 2013, supplied by @seany85)
  • Morrisons_Bolton_@JoshHapleAfter: The old signs are still up in many stores. Some branches now have these signs. We don't think this is much of an improvement. (Bolton, November 2013, supplied by @JoshHapless)
  • Next_Before_580Before: All toys were labelled as 'boys' in Next at Christmas 2012. (Cardiff, December 2012)
  • Next_After_580After: A more inclusive Toy Shop at Next this year. (Cardiff, December 2013)
  • TKMaxx_before_580Before: 'Boys' and 'girls' signs and shelf-edge labelling at TKMaxx.
  • TKMaxx_After_580After: Toys organised by theme and type.
  • Wilkinson_Before_580Before: 'Girls' and 'boys' toys signs at Wilkinson in 2012.
  • Wilkinson_After_580After: New signs, and also home-play toys in gender neutral colours with photos of girls and boys on the packaging at Wilkinson this year.

Before and after – see how toy stores have changed this year

This Christmas, far fewer toys are displayed under ‘boys’ and ‘girls’ signs, we’re happy to say. Take a look at some of the changes and read more about what retailers have committed to do.