All posts tagged campaign news

High street stores are less sexist this Christmas

Our survey reveals that gender-based toy marketing is falling out of favour in toy stores, with significantly fewer ‘girls’ and ‘boys’ signs in toy shops this Christmas.

In November, Let Toys Be Toys mystery shoppers across the UK and Ireland took part in a survey in designed to gauge the impact of the campaign.

The results are good news: the percentage of shops using ‘girls’ and ‘boys’ signs has reduced by 60% compared with when the campaign began last Christmas, dropping from half of all shops a year ago to just a fifth today. Read more…

Let Toys Be Toys campaigners receive the Progressive Preschool Magazine Marketing Award

Let Toys Be Toys Wins Progressive Preschool Marketing Award

We are delighted to announce that Let Toys Be Toys has won the Progressive Preschool 2013 Marketing Award for our campaign against sexism in toy retail. Read more…