All posts tagged dolls

Packaging for Mattel Creatable World dolls, showing the doll with a range of hairstyles and outfits.

Creatable World – is this the doll we’ve been waiting for?

Toy giant Mattel is launching a new range of dolls designed and marketed to appeal to boys and girls alike. Let Toys Be Toys campaigner Megan Perryman and her children take a look – has a major manufacturer really dared to rewrite the toy marketing script?

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No adverts for baby or fashion dolls featured boys

No adverts for baby or fashion dolls featured boys - 79.170.40.168/lettoysbetoys.org.uk/tvads

Read more about our TV toy ads research.

Why does the toy industry think boys don’t cook?

In the adult world we’re accustomed to seeing male chefs, hairdressers and fashion designers. So why does the toy industry consistently market toys related to cooking, beauty or fashion to girls only?
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