In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…
Let Toys Be Toys, the parent-led campaign that aims to see ‘boys’ and ‘girls’ signs removed from toyshops and websites, has announced the launch of a good practice Toymark: to be awarded with the help of mystery shoppers.
Supporters have been asked to nominate shops Read more…
After meeting today with senior management from The Entertainer, Let Toys Be Toys can announce that the major UK toy retailer has committed to take down the in-store signage which currently categorises toys according to gender.
- Only boys play in the bath? (Entertainer Westfield Stratford, March 2013)
- Lego under 'boys toys', including the girl-targeted 'Friends' range. (Entertainer, Bluewater, March 2013)
- No daddies then? Dolls under 'girls toys' (Entertainer Bluewater, March 2013)
- No creativity for boys? Crafts, including badge maker, dough animals under 'girls toys' (Entertainer Bluewater, March 2013)
- Games for boys?
(Entertainer Westfield Stratford, March 2013)
- Science sets, including 'make your own perfume' categorised under 'boys toys' at the Entertainer, Reading, March 2013
- Step away from the glue, boys! Creative crafts, glitter, glue, filed under 'girls toys' at Entertainer Reading, March 2013
- Magic sets under 'boys toys' (Entertainer Cardiff, April 2013)
- Henry Hoover has a boy on the packaging, and the cooker and shopping trolley are in a cheerful, neutral red. Does The Entertainer really think cooking and shopping are just for girls?
- Musical instruments labelled as girls toys. Entertainer Cardiff, April 2013.
- Nice to see some cars under 'girls toys', but were the Olympics just for girls? I could have sworn I saw some male athletes...
We think toyshops should stop categorising toys by gender because it limits children’s choices and imaginations. But it also doesn’t make any sense. Read more…