David Kinnaird has been a professional Santa in Scotland for over 20 years. Here he reflects on how children’s toy choices have been changing in the last few years.
I’ve spent two decades ‘Behind the Beard’ – performing as and training Santas for sites around the UK. One of the first things I seek to instil in those entering the National Elf Service is that there is one question they simply Do Not Ask of the tiny travellers passing through their grottoes.
“What do you want for Christmas?”