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Let’s play… spot the logic, with ToysRUs

Some retailers claim that ‘Boys toys’ and ‘Girls toys’ categories ‘help shoppers’ but we’re stumped as to how, since what goes where can seem pretty arbitrary. If you can work out the logic behind ToysRUs’ decisions as to what’s a ‘boy’s toy’ and what’s a ‘girl’s toy’ in their online store, please let us know! Read more…