gender stereotypes

11th December 2023
Let Toys Be Toys Toymark gift guide

Dolls & soft toys: Let Toys Be Toys imagination play gift guide

Soft toys, dolls and figures are wonderful for stoking the imagination, exploring caring themes, and make lovely play companions. With prices starting at £2.75, there’s something […]
27th November 2023
Let Toys Be Toys Toymark gift guide

Let’s make music! Let Toys Be Toys toys and books gift guide

If you’re looking for a musical gift, check out our brand new gift guide with some fabulous musical themed toys and books for children. With prices […]
11th November 2023
Let Toys Be Toys Toymark Gift Guide Toys under £10

Toys under £10 – Let Toys Be Toys gift guide

Shopping ethically and without stereotypes needn’t break the bank. Here are some of our top picks for toys and games under a tenner.
10th November 2023

Roar! Let Toys Be Toys Dinosaur Gift Guide

Check out this great range of dinosaur and prehistoric themed books and toys, with items suitable for babies, older kids and all those in-between. With prices […]
8th November 2023
Let Toys Be Toys Toymark Gift Guide construction

Let’s get building! Let Toys Be Toys construction toys and books gift guide

Want to inspire or develop a love of making and building? Check out these building & construction themed toys and books, with prices starting at £3.99 […]
5th November 2023
Let Toys Be Toys Toymark Gift Guide

Let’s get cooking! Let Toys Be Toys gift guide

  Whether it’s imaginative play on a food theme or recipes and activities to cook up with the kids, we’ve chosen a selection of toys, books […]
5th November 2023

Let’s make and do! Let Toys Be Toys Arts and Crafts Gift Guide

If you’re looking for an arts and crafts gift, check out our inclusive gift guide for making and doing present ideas for children. With prices starting […]
2nd November 2023
Let Toys Be Toys Tesco gendered signs

Gender Stereotypes: Every Little Helps

After a decade of letting toys be toys, why is Tesco suddenly selling gender stereotypes again?
2nd October 2023

Blast off! Let Toys Be Toys Space Gift Guide

Check out this great range of space themed books and toys, with items suitable for babies, older kids and all those in-between. Updated for 2023 but […]
10th September 2023
Let Toys Be Toys Toymark STEM guide

15 fun STEM toys and books – Let Toys Be Toys gift guide

As well as being fun, STEM (Science, Technology, Engineering and Maths) toys and books are a great way to build skills such as problem solving, spatial […]
19th August 2023
Let Toys Be Toys Toymark Gift Guide

Football crazy! Let Toys Be Toys gift guide

  Do you have a budding football fan in your midst? Here is a selection of toys, books and games to help further the football fun!  
31st December 2021
Let Toys Be Toys Silliness Awards 2021

The 2021 Let Toys Be Toys Silliness Awards

It’s once again time to look back on some of the most startling and ridiculous examples of gendered marketing to make their way into our inbox […]
16th October 2019
Cartoon picture of a row of people dressed for different jobs.

Tackling gender stereotyping through language and literacy

The National Literacy Trust has teamed up with Let Toys Be Toys and created a poster for teachers with top tips to challenge gender stereotyping through […]
21st September 2018

Raising children without gender stereotypes

By Dr Finn Mackay, Senior Lecturer in Sociology at the University of the West of England You can now download, display and consult your very own guide […]
12th April 2017

Being ManKind: men and boys in the 21st century

Being ManKind wants to reach children and young adults with positive male role models, using their books, lesson plans and workshops. Editor Joe Byrde tells Let Toys […]
14th November 2016

Why we partnered with the UK SAYS NO MORE campaign

Let Toys Be Toys recently agreed to partner with UK SAYS NO MORE – a national campaign to raise awareness to end domestic violence and sexual […]
7th July 2015

The Gender Police: A Diary

Through their Twitter account @GenderDiary Ros Ball and her partner James have been cataloguing the drip-drip-drip of gendered messages their children receive. With the e-book of […]
18th September 2013
Hands playing with brightly coloured toy cars and aeroplanes

“That’s for girls and that’s for boys”

Are children really affected by gender stereotypes?  Tricia Lowther looks at how kids take in the ‘gender rules’. The vast fortune spent on marketing toys to […]