girls

2nd November 2023
Let Toys Be Toys Tesco gendered signs

Gender Stereotypes: Every Little Helps

After a decade of letting toys be toys, why is Tesco suddenly selling gender stereotypes again?
4th August 2023
Barbie film blog Let Toys Be Toys

Can a Barbie film be feminist? It can certainly try

Let Toys Be Toys campaigner Megan Perryman goes to see the box-office smash and finds much to enjoy – and plenty to talk about
10th February 2023

‘Only girls have eyelashes’: how and why cartoon characters are coded female

Children’s media consultant and Let Toys Be Toys campaigner Olivia Dickinson finds out how and why cartoon characters are ‘coded female’.
21st September 2018

Raising children without gender stereotypes

By Dr Finn Mackay, Senior Lecturer in Sociology at the University of the West of England You can now download, display and consult your very own guide […]
13th January 2017
David as Santa

Santa’s end of year review

David Kinnaird has been a professional Santa in Scotland for over 20 years. Here he reflects on how children’s toy choices have been changing in the […]
5th September 2016
Screenshot of @genderclassroom twitter profile

Boys and girls in the classroom: @genderclassroom project

Children come to school to learn – what do they pick up in school about gender? Newly qualified teacher @genderclassroom tells us about their first year […]
20th December 2014

Yes, girls really do love trains

We posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her […]
9th April 2014

Boys read about girls

Children’s publishers often say that boys won’t read about girls. We think it’s plain daft to think that boys aren’t capable of empathising with half the planet’s […]
17th October 2013

Whatever you fancy?

Dressing up ought to be a chance to let the imagination run riot, but marketing offers narrow roles for girls and boys to play.  Megan Perryman […]
11th October 2013

Girls will be girls

18th September 2013
Hands playing with brightly coloured toy cars and aeroplanes

“That’s for girls and that’s for boys”

Are children really affected by gender stereotypes?  Tricia Lowther looks at how kids take in the ‘gender rules’. The vast fortune spent on marketing toys to […]
26th August 2013
Brave Girls Want action

Brave Girls Take Back the Media

Got something to say about girl empowerment? Want to shout it loud? Now’s your chance! “Brave Girls Want” is the new campaign from The Brave Girls […]
14th June 2013

Reach for the stars – unless you’re a girl

It’s fifty years since a woman first flew in outer space, so why do space-themed children’s toys, books and clothes rarely show girls? asks Tricia Lowther.
5th July 2012
toys R Us active boys

Toys R Us: Did they get it?

We’re genuinely pleased that the Managing Director of ToysRUs has taken time to engage with the campaign, but we’re disappointed that it seems they’re not really […]