David Kinnaird has been a professional Santa in Scotland for over 20 years. Here he reflects on how children’s toy choices have been changing in the last few years.
I’ve spent two decades ‘Behind the Beard’ – performing as and training Santas for sites around the UK. One of the first things I seek to instil in those entering the National Elf Service is that there is one question they simply Do Not Ask of the tiny travellers passing through their grottoes.
“What do you want for Christmas?”
We posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her mind about choosing a new train set for Christmas. We asked our supporters to share photos, stories and messages to reassure her she really isn’t that unusual.
Turns out, yep, girls really love trains.
No surprise to us, but something the toy industry clearly finds hard to believe. Read more…
- "When I was a kid I devoured comics.The Beano, Dandy, Nutty, Whizzer and Chips, Beezer, Buster - basically anything funny I could get my hands on. The Beano was always my top read, filled with such favourites as Dennis the Menace and Roger the Dodger. However, The first strip I always turned to was Minnie the Minx. It never even occurred to me that I was reading about a girl! She was the funniest and, most of the time, the naughtiest. (Sorry Dennis, please don't set Gnasher on me!)This year I started writing for the Beano. My first strip was a Minnie and I couldn't have been happier. To me, Minnie is the Beano. Always was, always will be!" Children's and YA author, Cavan Scott
- "M loves his Peppa Pig books. His favourite character is Suzy Sheep."
- "As a child, I thought she was called 'Alison Wonderland' and I loved her adventures. It never even occurred to me that we weren't the same gender. Now, as a writer, I see that Alice is the first great character of children's literature: an iconic heroine who transcends gender, age and time. Every book I write owes her a debt." Author, SF Said
- "I love Daisy because she is so funny. She does silly things and always says it isn't her fault"
- "The Hunger Games is a brilliant book - a thrilling, thought-provoking story that grabs you from the first page. It makes you angry about injustice, stupidity and cruelty. And Katniss is the sort of hero we can all look up to." Children’s author and poet, John Dougherty
- "P loves reading about Sophie and all of the mischief and adventures she gets up to. Best of all she is also 7, just like him!"
- "When I was growing up, lots of my favourite characters were girls - Pippi Longstocking, Marmalade Atkins, Dorothy Gale, the Blackett Sisters. The book I'm reading here is called 'Travel Light', its about a little girl who's brought up by dragons before going out to explore the real world. It's a bit like 'The Hobbit', only backwards, and it's completely great." Author, Tom Huddleston
- "Since childhood I have loved Little My from Tove Jansson's Moomin books. She is subversive, dangerous, wise, and unlike any other character I can think of anywhere." Author, Illustrator, and TV Director, Joel Stewart
- reading Sophie's complete adventures on a long ferry trip to Spain
- "In childhood, it's heros like Matilda that really matter. She's only five years old but, by using her intelligence and imagination, takes on the formidable Miss Trunchbull and wins." Simon, London.
- 5yo Joe (who doesn't stay still!) loves Clarice Bean
- "As a boy I loved adventure books like C.S Lewis's The Silver Chair. Jill is the main character and she travels across the Wildlands on a mission to rescue Prince Caspian" Alan, Durham.
- "I always enjoyed getting Milly Molly Mandy books from my local library when I was a child. I never thought of them as 'girls' books." Barry, London.
- “September’s an amazing role model for all ages and genders, especially since she’s not tied down by stereotypes. She’s a fantastic character with a uniquely cynical personality"
Children’s publishers often say that boys won’t read about girls. We think it’s plain daft to think that boys aren’t capable of empathising with half the planet’s population, and irresponsible to market books in a way that suggests they’re not meant to.
We asked a few boys (and former boys!) to tell us about books that they love featuring girls. Read more…
Dressing up ought to be a chance to let the imagination run riot, but marketing offers narrow roles for girls and boys to play. Megan Perryman takes a look.
Are you filled with excitement or dread as you plan your children’s Halloween costumes? For me, it’s a bit of both as I attempt to fight against the sexist messages that saturate the fancy dress industry. Read more…
Are children really affected by gender stereotypes? Tricia Lowther looks at how kids take in the ‘gender rules’.
The vast fortune spent on marketing toys to children has no effect, and there’s no such thing as peer pressure. At least that’s what some critics of Let Toys Be Toys suggest when they say that children will choose to play with whatever they like and aren’t affected by signs in shops, adverts or packaging. Read more…
Got something to say about girl empowerment? Want to shout it loud? Now’s your chance!
“Brave Girls Want” is the new campaign from The Brave Girls Alliance, and it gives a chance to campaigners, schools, children and the public to share their tweets on girl empowerment with an audience of millions. Read more…
It’s fifty years since a woman first flew in outer space, so why do space-themed children’s toys, books and clothes rarely show girls? asks Tricia Lowther.
We’re genuinely pleased that the Managing Director of ToysRUs has taken time to engage with the campaign, but we’re disappointed that it seems they’re not really getting it yet.
Read the email below from Roger McLachlan, Managing Director of ToysRUs, and the reply we sent him today. Read more…