All posts tagged images

Christmas toy catalogues

Most toy catalogues still play to stereotypes – new research

Despite a few positive signs, our new research shows that the promotional images used in toy catalogues represent children’s play along highly stereotyped lines, with only a handful of boys shown with dolls, and boys four times as likely to be seen playing with cars or other vehicles.
Read more…

International Men’s Day

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There are just toys…

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No adverts for baby or fashion dolls featured boys

No adverts for baby or fashion dolls featured boys - 79.170.40.168/lettoysbetoys.org.uk/tvads

Read more about our TV toy ads research.

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Toys R Us Christmas catalogue

We’re pleased to see more gender-inclusive pictures in the new Toys R Us Christmas catalogue – take a look.  Read more…

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Open statement to Argos

Let Toys Be Toys would like to put our support behind Laura Martin, who has twice written to Argos, asking them to present their toys in a more gender-inclusive fashion in their catalogue.

We would like to see Argos make a genuine effort to display their toys according to theme and function rather than gender, as is the case at present.  Read more…