All posts tagged John Lewis

Top with dinosaur skeleton, label 'Boys and girls'

John Lewis Boys and Girls clothes

There’s been a lot of media attention to John Lewis’ announcement of a commitment to avoid gender stereotypes – here’s our take.

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The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

Response from John Lewis

John Lewis have responded to our letter querying their use of boys and girls categories on their website.

We’re disappointed that they are committed to using gender filters that maintain the notion of ‘boys’ and ‘girls’ toys. Read more…


Letter to John Lewis

We’re pleased to see toy departments in John Lewis that offer toys to girls and boys without signposts that tell them which they are supposed to like, so we’re surprised that online shoppers are directed to very different options for boys and girls. Read more…