All posts tagged marketing

Our four asks of toy manufacturers presented graphically.

Dear toy manufacturers… #Just4Asks

We’re calling on toy manufacturers to market toys in a more inclusive way. Here’s what we’d love to see:

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Gendered marketing and the environment: more consumption, more resources, more waste, more pollution, more CO2

Toys, gender stereotypes, and our planet

There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? For World Environment Day, Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.

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Young man speaking, standing in front of a screen displaying an image with toys arranged on a plate, with text above reading 'Play is food for the mind - variety matters'

Stereotype-busting campaigns from rising young marketers

Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys Be Toys acted as client for the annual Ad Venture student competition.

Congratulations to the winning Team Eden of Sup de Pub in Paris, whose winning proposal ‘You are what you play’ impressed the judges with its unified, and highly-translatable campaign concept, and mix of easily achievable and more ambitious ideas.

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Parliamentary debate on toys and gender

toys gender stereotypes marketing advertising retailers manufacturers debate

Let Toys Be Toys were delighted to see the gender-specific marketing of toys debated in Parliament last week, tabled by Chi Onwurah, MP for Central Newcastle and Cabinet Office Shadow Minister.

It was great to see the campaign mentioned several times, and MPs from the three main parties expressing support for our aims. Read more…