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All posts tagged marketing
There are a great many ways in which toys have an impact on the environment, but could the end of gender-stereotyped toy marketing be a helpful factor in the process of preserving our planet? Tricia Lowther looks at the connections between boy/girl toy marketing and environmental responsibility.
Marketing students from across Europe and beyond pitched creative ideas and proposals for a campaign to challenge gender stereotypes in the toy industry, as Let Toys Be Toys acted as client for the annual Ad Venture student competition.
Congratulations to the winning Team Eden of Sup de Pub in Paris, whose winning proposal ‘You are what you play’ impressed the judges with its unified, and highly-translatable campaign concept, and mix of easily achievable and more ambitious ideas.
Let Toys Be Toys were delighted to see the gender-specific marketing of toys debated in Parliament last week, tabled by Chi Onwurah, MP for Central Newcastle and Cabinet Office Shadow Minister.
It was great to see the campaign mentioned several times, and MPs from the three main parties expressing support for our aims. Read more…