All posts tagged Morrisons

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

'Girls' Toys' and 'Boys Toys'at Morrisons in Guiseley

Morrisons – most gendered toy retailer

Despite a promise last year to change their toy signage Morrisons came out of our pre-Christmas survey as the worst culprit for using gender to sell toys.

We’ve written to Morrisons, asking them to reconsider their toy signs.
Read more…

Waterstones_1304_activitybooks

A great week for Let Toys Be Toys!

Last week saw several major retailers agreeing to make changes to their signs, and let toys be toys for girls AND boys.

Liz Jordan from Let Toys Be Toys said, “It’s been quite a week for changes. It seems like retailers are really starting to take notice.”  Read more…