In the three years that Let Toys Be Toys has been up and running we’ve had an overwhelmingly positive response from retailers. Fourteen major UK retailers, […]
We’re delighted to see the end of ‘boys’ and ‘girls’ categories in the major retailer’s online store, as well as clearer, inclusive signage in stores. Back […]
It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based […]
Are parents really that bothered about pink/blue marketing? Jim Wilson, owner and manager of independent toy and gift retailer Born Gifted wasn’t convinced. So he asked […]
In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck […]
Despite a promise last year to change their toy signage Morrisons came out of our pre-Christmas survey as the worst culprit for using gender to sell […]
John Lewis have responded to our letter querying their use of boys and girls categories on their website. We’re disappointed that they are committed to using […]
High street chain Debenhams this week announced it would be removing all “girls” and “boys” signage from their toy departments. The statement comes after a sustained […]
Children’s TV personality Sid Sloane will join shoppers and campaigners in Brighton next week to present local toy shop Whirligig with the first ever Toymark. Toymark […]
Early Learning Centre’s name suggests it aspires to do a bit more than just sell toys, so perhaps it’s not surprising that shoppers have high expectations […]
Petit Chou is an independent toy shop nestled away in the peaceful St Christopher’s Place area, just a stone’s thrown away from the crowded department stores […]
Large retailers aren’t always guilty of gender stereotyping and quite a few of you have recommended Sainsbury’s as an example of good practice. We’ve had a […]
The giant supermarket retailer blamed sexist signposting of toys on “consumer research” but finally promised to review the way they categorize their toys, after pressure from […]
High-street retailer Boots has agreed to take down ‘girls toys’ and ‘boys toys’ signs in their stores after pressure from consumers including Let Toys Be Toys […]