All posts tagged retailer

ASDA11

Asda – why are you still using ‘boys’ and ‘girls’ signs?

In the three years that Let Toys Be Toys has been up and running we’ve had an overwhelmingly positive response from retailers. Fourteen major UK retailers, including Tesco and Sainsbury’s, have engaged positively with us and have agreed to remove ‘Girl’ and ‘Boy’ signs from toy aisles. Asda however, has yet to respond.

Read more…

Fashion dolls - new signage in Toys R Us

Toys R Us drops ‘boys’ and ‘girls’ categories from UK website

We’re delighted to see the end of ‘boys’ and ‘girls’ categories in the major retailer’s online store, as well as clearer, inclusive signage in stores.

Back in 2013 Let Toys Be Toys met with Toys R Us to discuss concerns about the gendered way in which toys were being marketed. At that meeting Toys R Us committed to replacing gendered signage in its stores and producing more inclusive catalogues. They also promised to look further into whether they could make changes to their web categories and consider how products are grouped in store. It’s great to see the results of those discussions now online, and in stores.  Read more…

Image of blue and pink aisles in a toy shop, text: 'We can change this'

Why I quit the United Nations to battle toy discrimination

Hai Tiet is the man behind US online toy retailer Woozy Moo, but his background isn’t in the toy industry. He explains why he thinks running an inclusive toy store is an important way to combat gender inequality.

I was walking down the halls of Afghanistan’s Ministry of Higher Education with a colleague when she told me that she was looking for the women’s restroom, but a ministry official said there were none. There were none because, the official said: “Women using restrooms is disgusting.” Read more…

Cash registers at Target

Changes at Target hit the mark

It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based signs.

In an official statement released on their website on Friday they say:

Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender….we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary. Read more…

Checking in with Toys R Us

You may remember we met with Toys R Us in September 2013 when they committed to a more inclusive approach to toy marketing. We’ve certainly seen improvements since then, but we still have some questions over their timescale for change.

We’ve contacted Managing Director Roger McLaughlan by e-mail to find out if they have any updates. Read more…

BornGifted

Pink and blue – who cares?

Are parents really that bothered about pink/blue marketing? Jim Wilson, owner and manager of independent toy and gift retailer Born Gifted wasn’t convinced. So he asked his customers – and the answers surprised him. We asked him to explain more about why he commissioned the research, and what he found. Read more…

The Entertainer instore signage, before and after

Retailer update July 2014

In 2014 we’ve concentrated our efforts on gendered books and are starting to look at how we tackle the manufacturers themselves. So have the retailers stuck to their promises in the meantime? Read more…

'Girls' Toys' and 'Boys Toys'at Morrisons in Guiseley

Morrisons – most gendered toy retailer

Despite a promise last year to change their toy signage Morrisons came out of our pre-Christmas survey as the worst culprit for using gender to sell toys.

We’ve written to Morrisons, asking them to reconsider their toy signs.
Read more…

Response from John Lewis

John Lewis have responded to our letter querying their use of boys and girls categories on their website.

We’re disappointed that they are committed to using gender filters that maintain the notion of ‘boys’ and ‘girls’ toys. Read more…

Press Release: Debenhams drops “girls” and “boys” signs after pressure from Let Toys Be Toys

High street chain Debenhams this week announced it would be removing all “girls” and “boys” signage from their toy departments. The statement comes after a sustained campaign Read more…