All posts tagged retailer

sid sloane

CBeebies Sid to present Let Toys Be Toys “Toymark” to Brighton Toyshop

Children’s TV personality Sid Sloane will join shoppers and campaigners in Brighton next week to present local toy shop Whirligig with the first ever Toymark.

Toymark is the new best practice scheme from Let Toys Be Toys Read more…

Letter to Fenwick

Fenwick stores have large ‘Girls’ and ‘Boys’ signs in their toy departments. We’ve written to explain why we think they should come down. Read more…

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Letter to John Lewis

We’re pleased to see toy departments in John Lewis that offer toys to girls and boys without signposts that tell them which they are supposed to like, so we’re surprised that online shoppers are directed to very different options for boys and girls. Read more…

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Open letter to Early Learning Centre

Early Learning Centre’s name suggests it aspires to do a bit more than just sell toys, so perhaps it’s not surprising that shoppers have high expectations from them when it comes to labelling and merchandising.

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Letter to WH Smith

Some WHSmith shops use ‘Girls’ and ‘Boys’ toys signage in store. We wrote to WH Smith to explain why we think they should come down.

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PetitChou

Focus on… Petit Chou

Petit Chou is an independent toy shop nestled away in the peaceful St Christopher’s Place area, just a stone’s thrown away from the crowded department stores on London’s Oxford Street. Read more…

sainsbury's sign

Sainsbury’s: getting it right … or not?

Large retailers aren’t always guilty of gender stereotyping and quite a few of you have recommended Sainsbury’s as an example of good practice.

We’ve had a look and there seem to be some inconsistencies in their approach. Read more…

Tesco commit to let toys be toys

Supermarket giant Tesco announced via Twitter that they’re doing the right thing, and removing gender signs from their website, and from all stores. Read more…

Update from M&S – ‘reviewing ranges for next year’

Following our letter to Marks and Spencer where we asked them to stop making toys named “Boy Stuff” and “Lil’ Miss Arty” and to get rid of gendered shelving displays, they’ve got back to us. Read more…

Tesco backs down over ‘boys’ chemistry set

The giant supermarket retailer blamed sexist signposting of toys on “consumer research” but finally promised to review the way they categorize their toys, after pressure from Let Toys Be Toys supporters.

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