All posts tagged retailers

Girls and Boys toy labels on the way out – survey results

Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose their interests for themselves?

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Toy shelves - Lego Friends building sets under a 'Fashion and dolls' sign

Help Let Toys Be Toys – take our 2016 shopping survey

Which toy retailers are letting toys be toys? Help us find out!

Take our toy shop survey Read more…

First new Toymark awards of 2016 go to Scottish shops

Toymark Logo

We are delighted to announce our first brand new Toymark winners of 2016.  Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage.

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Debenhams to Drop “Boys” and “Girls” Signs

boys sign debenhamsWe’re celebrating tonight as Debenhams have agreed to remove all ‘boys’ and ‘girls’ signs from their toy sections. Read more…

Letter to Asda

Asda committed to review their website to market toys in a more inclusive way. We’ve written to them to ask them to take down the ‘boys’ and ‘girls’ signs from stores too.  Read more…

A great week for Let Toys Be Toys!

Last week saw several major retailers agreeing to make changes to their signs, and let toys be toys for girls AND boys.

Liz Jordan from Let Toys Be Toys said, “It’s been quite a week for changes. It seems like retailers are really starting to take notice.”  Read more…