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Our survey of toy stores and websites has found ‘girls toys’ and ‘boys toys’ signs and website navigation options are on the way out. But what more do retailers need to do to allow children to choose their interests for themselves?
We are delighted to announce our first brand new Toymark winners of 2016. Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’ and ‘girl’ labels or colour-coded signage.
We’re celebrating tonight as Debenhams have agreed to remove all ‘boys’ and ‘girls’ signs from their toy sections. Read more…
Asda committed to review their website to market toys in a more inclusive way. We’ve written to them to ask them to take down the ‘boys’ and ‘girls’ signs from stores too. Read more…
Last week saw several major retailers agreeing to make changes to their signs, and let toys be toys for girls AND boys.
Liz Jordan from Let Toys Be Toys said, “It’s been quite a week for changes. It seems like retailers are really starting to take notice.” Read more…